About Infobip
At Infobip, we dream big. We value creativity, persistence, and innovation, passionately believing that it is through teamwork that we can all reach greater heights.
Since 2006, we have been innovating at the edge of technological possibilities and are now shaping global communications of the future. Through 75+ offices on six continents, Infobip’s platform is used by almost 80% of the population, making it the largest network of its kind and the only full-stack cloud communication platform globally.
Join us on our mission to create life-changing interactions between humans and online services with new and unseen solutions.
Why Is This Role Important At Infobip
The Growth Marketing Division aims to deliver business results in effective digital marketing development, automation and lead generation. Growth Marketing drives demand and revenue results and optimize interactions across the whole revenue cycle: steady flow of MQL according to Marketing/Sales SLA.
Main Responsibilities
- Lead the demand generation function for Infobip, including development and execution of strategies for multiple customer segments to drive market awareness, educate and capture buyers’ interest, and ultimately build pipeline across prospects and customers.
- Build, scale, and optimize digital marketing channels including but not limited to SEO, SEM, Facebook, LinkedIn and more.
- Test, analyze, and scale experiments to improve key metrics across channels (e.g., landing pages, ad copy, creative, etc.).
- Evaluate and track key success metrics across digital marketing channels (e.g., performance, ROI, etc.).
- Work closely with product marketing, growth, brand, customer and partnership marketing to develop and determine which content assets are produced and promoted to whom, when, and at what cadence to target specific buying personas.
- Partner with the regional sales through account-based marketing to build a demand generation plan that engages and nurtures target accounts and those within our ideal customer profile.
- Drive new levels of cross-channel and integrated marketing and ensure our marketing activities are aligned and planned well in advance.
- Select and partner with agencies or other external resources as necessary to drive results across multiple channels.
- Understand the entire marketing and sales process, from acquisition to close, so that you can improve pipeline growth and velocity across the entire funnel in partnership with the sales and revenue operations team.
- Leverage data to make intelligent, informed recommendations, decisions, and forecasts for our demand generation tactics, tiered accounts, and paid investments.
- Measure, optimize, and focus the growth and demand generation activities on a weekly basis.
- Forecast, measure, analyze, and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue, and sales cycle length; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes.
- Manage the demand generation budget and ensure key deliverables from all related third-party providers, including agencies, freelancers, and contractors.
Qualifications
- Bachelor’s degree in Marketing, Business, Economics, or a related field.
- 3+ years of experience in People Management.
- Proficiency with CRM systems, Salesforce, Google Ads, Google Analytics, forecasting, and other marketing tools.
- Experience in aligning sales and marketing efforts.
- Understanding of buyer personas and market insights.
- Data-driven decision-making abilities.
- Expertise in automated lead management.
- Skilled in the lead handover process.
- Exceptional communication, presentation, and listening skills.
- Ability to multitask, prioritize, and manage time effectively.
Infobip employees are people with diverse backgrounds, characteristics, and experiences that share the same passion and talent that helps us achieve our mission. That's why Infobip is committed to creating a diverse workplace and is proud to be an equal-opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status, or any other part of one's identity.
