Description
We are seeking a talented, innovative, creative, and proactive individual to serve as an in-house multimedia designer. We seek someone to create high-quality visual content while leveraging the latest technology and trends in visual content creation to tell stories and connect with external and internal audiences across all platforms.
The ideal candidate will assist with conceptualizing, producing, and implementing design and marketing solutions from concept to completion across multiple industrial and consumer & life science industries. The multimedia designer will craft unified, cohesive visual stories and messaging across all mediums, telling a complete, action-oriented brand story. The designer will conceptualize and direct creative ideas from concept to design, managing all tasks and milestones in between.
Primary responsibilities include designing layouts, generating assets, and managing proofing processes while supporting digital asset management. The role also involves capturing and editing video/audio content to expand Palmer Holland's multimedia library and creating and optimizing visuals for the website, digital ads, and social media platforms.
The multimedia designer is a full-time position for a dynamic team member with a strong work ethic to excel in a fast-paced environment.
Responsibilities
Essential Tasks of the Position
- Design various marketing materials such as brochures, adverts, and promotional materials that communicate our product's features and benefits to potential customers.
- Develop custom illustrations and infographics to convey complex product information or concepts in a visually engaging manner.
- Create and optimize visuals for the website, digital ads, and social media content, including creating multiple versions of content that can be used across different platforms and formats to ensure the brand message reaches and engages the audience.
- Work with marketing manager, copywriters, and stakeholders to concept, develop, and update content intended for customers, employees, principals, and other key audiences.
- Work closely with internal teams to evaluate, plan, and execute approved campaigns and ensure alignment of marketing efforts with business objectives and strategic plans.
- Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.
- Edit video content to enhance the Palmer Holland multimedia library.
- Excellent vector art creation and manipulation.
- Collaborate with the Marketing team and various corporate stakeholders to understand campaign objectives and create visual assets that align with strategic goals.
- Design and produce high-quality graphics and ad content for various social media channels, including LinkedIn, X, Instagram, and TikTok
- Prepare materials for offset printing, digital reproduction, multimedia publishing, and electronic distribution.
- Ensure all visual content adheres to brand guidelines and maintains consistency across different platforms.
- Keep updated with design and social media trends, best practices, and platform updates to keep our content fresh and relevant.
Palmer Holland is a drug and tobacco free, professional environment.
Position Requirements
Education
Bachelor's Degree in Graphic Design, Art, Advertising, Marketing, or a related field of study
Experience
- Minimum of three (3) years of experience in the creative/marketing field designing and producing digital files, photo/video editing, and providing creative solutions
- Proven experience in B2B marketing, preferably in the specialty chemical or industrial distribution industry
Knowledge/Skills
- Strong understanding of digital marketing techniques and tools
- Excellent written and verbal communication skills
- Analytical mindset with the ability to use data to drive marketing decisions
- Creative thinking and problem-solving abilities
- Team player with strong leadership and project management skills
- Proven experience with Adobe Creative Cloud products (i.e., InDesign, Photoshop, Illustrator, Acrobat, etc.) and Microsoft Office 365, especially PowerPoint
- Excellent visual design skills with a keen eye for detail, color, typography, layout, and branding
- Ability to apply critical thinking and problem-solving skills in design and development.
- Highly motivated and proactive problem solver
About the Organization
Palmer Holland is a quickly expanding international specialty chemical distributor based in Westlake, OH and operating in the United States and Canada. Palmer Holland represents many of the most recognized manufacturers from around the world. Our customers and principals are rooted in the Agriculture, CASE (coatings, adhesives, sealants, elastomers), Health & Nutrition, Lubricants, and Plastic industrial sectors.
As an independently-owned sales and marketing organization, we have the opportunity to make decisions which are in the best, long-term interest of the employees, customers, and principals we serve. Our sellers work with customers to solve problems and test and re-test different specialty products in order to find the one that will create what the customer needs. The dedication from our employees to continually improve their knowledge base and provide commitment to outstanding technical and customer service enables Palmer Holland to thrive as an industry leader.
As an employer, Palmer Holland's goal to remain independent is solidified through operating as a privately held Employee Stock Ownership Plan (ESOP) with an ownership team made entirely of employees. Palmer Holland views our employees as our most valuable asset, offering a healthy work-life integration and varying opportunities for professional development. We are known for having a culture that emphasizes having fun, being healthy, and working hard. Our office has advanced technology, a shuffleboard table, golf simulator, and treadmill workstations. In the field, our sales team has the tools to make critical decisions on the spot to better respond to customer needs, ultimately forming strong relationships. We believe in providing a work culture that engages employees, encourages growth, and promotes success.
EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
To perform this job successfully, an individual must be able to perform each essential job tasks satisfactorily. Palmer Holland is committed to the full inclusions of all qualified individuals and reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
