Strategist, Paid Media
Join our team of digital advertising experts. At Fathom, an IQVIA business, we strive to build unparalleled partnerships with our clients. In that pursuit, our Paid Media team is actively looking for a Strategist to join our dynamic group of digital marketers. Strategists on our Paid Media team act as subject matter experts, working directly with our enterprise-level clients to advance their paid media strategy, develop robust campaign plans, and measure and maximize impact to their business. A successful Strategist brings a strong bias for action, drive to succeed, and an analytical mindset, always testing and learning to grow performance.
Responsibilities
- Strategic consulting: Identifying and proposing campaign opportunities, based on business, market, and industry insight, to executive-level points of contact.
- Campaign planning: Completing audience research and segmentation planning, selecting a channel mix, and outlining messaging strategy.
- Goal setting and ROI modeling: Setting business-level and campaign-level goals for campaign launches and outlining our approach to measuring success.
- Performance management: Assessing and responding to campaign performance in order to glean insights and drive growth in performance.
- New business acquisition: Acting as a subject matter expert throughout our sales process to secure new business for the team.
- Leadership and development: Coaching junior-level team members to advance our expertise as a team.
Requirements
We’re looking for candidates who have experience in the following areas:
- 3-5 years of relevant professional paid media experience
- Experience in several of the following channels and platforms:
- Paid social: Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, TikTok, Nextdoor
- Programmatic display: Google Ads, Basis, The Trade Desk
- Paid search: Google Ads, Microsoft Ads
- Industries with a longer buying cycle, including B2B and healthcare
- Management of $1M+ annual media budgets
- Third-party tools for campaign launch, management, and reporting
- Developing detailed testing plans, including A/B and multivariant testing
- Advanced measurement approaches and tools, like offline conversion tracking, conversions APIs, and attribution modeling
Benefits
We love our traditional and unique employee benefits. As a member of our team, you can take advantage of the following benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Flexible hours and work from home opportunity
- Paid parental leave
- Unlimited PTO
Other great benefits include company paid life insurance and short-term disability; an annual charitable contribution match; a learning grant for professional development and training; and paid pet bereavement.
