About
Publicis Groupe is on the hunt for a high calibre performer for the UBS global communication team based in Zurich. We are a multi-disciplined and international team with the following capabilities: Performance media, strategy and analytics, creative and content, and account management. This integrated team is working together to deliver outstanding results for one of our most important clients in Publicis Groupe.
Job Description
We seek a dedicated Search Manager to join our team delivering global advertising solutions for our client UBS. This is a specialist role, requiring a thorough understanding of Paid Search platforms (mainly Google search and YouTube, but potentially also other platforms like Yahoo, Bing and Baidu) and constant optimization in order to ensure all campaigns reach their objectives. If you are a Search expert, detail-oriented, data-driven, and passionate about exceeding targets, we would like to hear from you.
Core Responsibilities
- Lead and manage all paid Search strategy planning, implementation, optimization, and reporting, being the expert on all global SEM activity across all international markets.
- Develop and manage keyword lists and text ads (ongoing optimizations: such as keyword management, bidding, ad copies, and different ad extensions).
- Working knowledge of search marketing tools such as Google Ads Editor and analytics tools.
- Very good knowledge of Excel.
- Oversee and manage partnerships with all platforms.
- Keep up to date with current developments and social/digital media trends.
- Maintain a data-first approach through continual experimentation and optimization to meet and exceed company goals.
- Experience using different sized budgets in different currencies.
- Demonstrate a proactive approach to optimizing client accounts including applying data-driven insights and results and recommending new solutions and opportunities, knowledge of Adobe Analytics preferred.
- Collaborate with performance and strategy teams to integrate knowledge into retargeting and audience-based targeting opportunities.
- Manage all reporting including regularly presenting key results to clients. Adobe Analytics dashboard creation and management.
- Act as a market leader in all things Search, including being at the forefront of digital trends and opportunities.
Qualifications
We are looking for a qualified SEA-Manager to join our team. You are responsible for the day-to-day management of a client's Search accounts. We are looking for someone who is data-driven in their approach to marketing, ambitious in generating and converting leads, quick to test and learn, and is enthusiastic and passionate about generating quality results on an ongoing basis. This person has relentless energy for all things Search and delivering only the most efficient outcomes for our client.
Pre-requisites
- 3 years minimum of experience in Paid Search Marketing with a proven track record.
- Google certified (Search and video).
- Experience with YouTube. Other platform experience is a nice to have (Facebook, LinkedIn).
- Sophisticated analytical and reporting skills with a strong ability to analyze and present key results.
- Technical knowledge of tracking, tooling, experiment implementation, etc.
- Fluency in English – knowledge of German and Italian is a bonus.
- High attention to detail and ability to multi-task.
- Ability to work independently yet collaboratively across a matrix-type structure.
- Strong client and problem-solving focus with a growth mindset.
- Strong communication and presentation skills.
Additional Information
- The chance to actively shape, change and move our agency in Zurich.
- To become part of a global agency network.
- "Work Your World" - the opportunity to work anywhere in the world for up to 6 weeks a year.
- The opportunity to work for a leading global brand on a variety of exciting communication projects.
- A modern and international working environment in the middle of Lake Zurich as well as mobile working.
- Inspiring collaboration and exchange with great colleagues from different disciplines as well as our sister agencies Publicis Sapient, Publicis Media, Saatchi & Saatchi, Prodigious, and MetaDesign.
- Individually tailored development programs and a comprehensive training offer from the Publicis Group network.
- Inspirational sessions and impulse lectures, cheerful aperitifs, and events in our beautiful garden or in the in-house cinema.
- A family-friendly environment and a fantastic team spirit.
Our goal is that the people who work for us are as diverse as our clients and projects. We value the different perspectives that employees with diverse backgrounds and personality traits bring to our work. To this end, we promote a corporate culture that sees, respects, and values all our employees in their individuality.
Have we piqued your interest and would you like to become a part of Power of One? Then we look forward to getting to know you. Please upload your application documents in SmartRecruiter, in English only. Applications without a cover letter will not be accepted. If you have any questions about the application or Publicis, please contact recruiting@publicisgroupe.ch.
(Dossiers from employment agencies will not be considered).
Nice-to-have skills
YouTube
Location
Zürich, Switzerland
