About
Culligan has been the world's leading water treatment provider for over 80 years. We master all important phases of our products: research and development, design, manufacturing, marketing, installation, and maintenance.
We offer a broad product range: water softeners, filter systems, and water dispensers for private individuals and businesses.
Culligan has been represented in Switzerland for over 40 years. We are a dynamic and growing company with around 150 employees distributed across three locations. Our main offices are in Le Mont-sur-Lausanne, Solothurn, Valais, Geneva, and Zurich.
Our teams embody and live our values: service orientation, innovation, commitment, and humanity. If these values are also important to you, then become part of the Culligan team! Discover our company at www.culligan.ch
Your Future Position
You are responsible for generating qualified traffic to maximize our leads and e-commerce revenue for water softener and water dispenser areas.
- Develop lead generation strategy for B2C & B2B: Planning targeted digital campaigns to generate high-quality leads
- Campaign analysis: Monitoring and optimizing digital channel performance in collaboration with our external agency
- Optimize conversion rate: Develop strategies to improve visitor-to-customer conversion
- Customer retention: Design and implement email campaigns to maximize upselling and cross-selling
- Manage partners and agencies: Coordinate campaigns with our agencies and suppliers to support marketing initiatives and identify new media for testing
- Adapt European campaigns: Collaborate with central marketing department to implement European campaigns in Switzerland
- Performance analysis: Evaluate campaign performance and formulate optimization recommendations
- Manage customer reviews: Respond to reviews on Google Reviews and other digital platforms
Your Profile
- Apprenticeship as a media designer or commercial employee
- Further education in digital field
- First experience in digital marketing, especially managing paid campaigns, ideally in an agency
- Confident with data analysis tools (GA4, SEMRUSH, Google Ads)
- German as mother tongue
- Very good French skills (Level B2) and English skills (Level B2)
- Very good analytical skills
- Excellent communication skills
We Offer You
- The opportunity to join a globally renowned company certified as "Best Workplaces Switzerland 2024" by Great Place to Work
- A dynamic team with an excellent work atmosphere
- The chance to contribute to the expansion of the marketing department in Switzerland
