Job Title
PPC Manager, Delhi, India
Reference number
JR242945
Location
Delhi, India
Working pattern
9:30 a.m. – 6:00 p.m. (IST) (need to be flexible for coverage)
Contract Type
Permanent
Number of roles
1
Salary
Competitive
Overview
We are looking for PPC Manager to join our team.
As the PPC Manager, you will advise, implement, test and optimise advertising campaigns all around the world, driving both volume and quality of leads.
You'll help launch and report on various paid search and paid social campaigns across Google Ads, Instagram, Facebook, TikTok, Snapchat etc, to boost the recruitment effort.
You will lead on “test and learn” activities to enhance our PPC campaigns.
You’ll receive mentoring from digital marketing experts, and gain valuable exposure to many other important aspects of a marketing team that’s currently going from strength to strength!
Essential Qualifications
- Minimum 2 years PPC and Paid Social experience
- Knowledge of digital marketing concepts
- Strong analytical skills
- High attention to detail
- Strong understanding of reporting platforms e.g. Google Analytics
- Strong communication skills and ability to build relationships
- Excellent organisational and project management skills
- Positive attitude, flexible, can work collaboratively
- Enthusiastic, energetic and passionate, likes to bring ideas to the table
- Interest in ongoing learning and desire for personal development
Desirable Qualifications
- Experience in a CRM system e.g. Salesforce
- Marketing, Mathematics or Business-related degree
- Fluency in written and Spoken English; other languages are a plus
- Working knowledge of tagging and tracking e.g. Google Tag Manager
To help you succeed, we’ll train you in our wide range of products and services so that you understand what you’re contributing to, and we’ll work with you to determine what additional training you need.
Lastly, we will work hard to ensure that you are supported and guided so that you enjoy your job and achieve your potential.
Key Responsibilities
- Lead on paid search activity, providing expertise and knowledge to deliver maximum return on investment
- Implement and monitor paid social media campaigns for Kaplan International Pathways to achieve objectives in targeted leads and customer acquisition
- Adjust paid campaigns to multiple geographic regions when needed
- Optimize and report on “test and learn” activities to innovate and establish best practices for the paid channels activity across the international markets
- Drive efficiencies with analytics-led plan, build, and test of PPC campaigns
- Report and analyze results regularly by using different data sources (Google Analytics, Salesforce, advertising platforms, etc.)
- Implement and monitor data-led strategies for the international markets that deliver against the marketing plans
- Collate and distribute information for internal reporting
- Present strategies and plans to internal stakeholders in the markets and other central teams
- Help lead on sharing internal and external digital trends and technologies with the team to continually improve the program and maintain competitive advantage
- Build and maintain relationships with market managers
- Identify improvement opportunities across the digital analytics remit, supporting the wider roadmap
About Us
Kaplan International Pathways, a division of Kaplan Inc., offers international students a wide range of flexible study options - from University preparation programmes in the UK, Australia, USA and Japan through to full degree programmes in Singapore, Hong Kong and Australia.
Through our academic partnerships with leading universities, our expertise in student recruitment, our exceptional teaching and a real focus on customer service and pastoral care, each year we are proud to welcome thousands of students from more than 100 countries through the doors of our colleges.
Kaplan Pathways, India Office, Delhi Following the parent company's footsteps and its model to grow worldwide, the Kaplan India office was established in India 15 years ago and had grown tremendously since its inception.
It's added destinations, and teams across different functions and also houses some of the representatives of its partner universities.
A team that is continuously growing and engaged! The people make it a happy place to come back to and we are always looking for like-minded people to join us.
We work hard, have each other's back, and believe in teamwork.
What We Offer
- Contributory pension scheme
- Medical insurance for self & dependent (company sponsored)
- 23 days holiday plus national holidays
- Working hours 37.5 per week (Flexible based on role requirement)
- The opportunity to grow as part of a division in a successful multi-national education company
How To Apply
To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 15 December 2024.
Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist.
Application Support
If you require support completing your application or wish to talk to someone about the role before applying, please complete the following form.
At Kaplan International Pathways, we're dedicated to fostering a diverse, equitable, and inclusive global workforce.
As equal opportunity employers, we ensure fair treatment for all employees, safeguarding them from discrimination based on protected characteristics as defined in the Equality Act 2010, and beyond.
We actively welcome individuals from varied backgrounds to apply for roles within our organisation, appreciating the distinct viewpoints and contributions they offer.
We especially encourage applications from underrepresented groups, including diverse racial and ethnic backgrounds, LGBTQ+ individuals, women, people with visible and hidden disabilities, and individuals of any age or family status.
Furthermore, we proudly endorse and provide a platform for our Employee Resource Groups, such as Kaplan Pride, Higher Ground Race, Ethnicity and Cultural Heritage Group, and Parents and Carers.
These groups serve as vital forums for support, connection, and advocacy within our company.
