Performance Marketing Specialist – SharkNinja Canada
Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
The Performance Marketing Specialist will be at the core of SharkNinja’s Amazon Canada media approach. We are focused on innovating in this space to create a competitive advantage for the Amazon Canada partnership. This role will report to the Sales Director – Amazon Canada.
The Performance Marketing Specialist will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the Canadian business unit. The successful candidate will have a strong understanding of the holistic media landscape to collaboratively plan investments across all paid media channels and work cross-functionally with the core Amazon team, along with the broader marketing function, to drive the Canadian business through efficient and effective media execution.
The Performance Marketing Specialist should be an expert in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large budgets and complex item catalogs. They will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.
This role is based in our Mississauga, ON and is hybrid requiring 3 days per week in office.
Strategy & Planning
- Collaborate on the Amazon media planning across campaigns/channels
- Lead collaboration sessions and weekly progress meetings with cross-functional and agency partners
- Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals
- Partner with third party agency providers on 360 activation plan ideation and development
- Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes
- Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
Production & Execution
- Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through data-driven decisions and media technology
- Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments
- Effectively communicate media performance to internal stakeholders and leadership team
- Project manage initiatives in alignment with media plan & quickly pivot to support requests
- Manage significant budgets across campaigns
Analysis and Success Measurement
- Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels
- Continue to stress test defined KPIs and identify new indicators for commercial success
- Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible
Desired Skills & Experience
- Minimum 3 years Marketing/Media experience
- Extensive Performance Media experience is required including hands-on experience with Amazon search and DSP and a strong understanding of Amazon's algorithm and ranking factors
- Experience working with third party platforms such as Skai or Pacvue
- Experience with non-amazon retail media such as search, programmatic, social, etc is a plus
- 4-year degree in relevant field
- Strong analytical skills and ability to interpret data to drive strategic decision-making
- Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable
- Experience managing external agency relationships and collaborating with cross-functional teams
- Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
