Job Title
The Programmatic Associate is responsible for the set up, budget management, and regular performance evaluation of paid display and streaming campaigns run within the Google DV360 DSP (Demand-Side Platform) for Carnegie’s higher education clients.
Responsibilities
- Set up Display, Video (YouTube, Pre-Roll, OTT, Hulu), and Audio (Pandora, Spotify, Podcasts) campaigns in DV360 and other Programmatic platforms per latest best practices
- Pace campaigns on a weekly basis to ensure the contracted budget is spent
- Optimize and health check campaigns on a monthly basis for optimal performance
- Analyze campaign performance effectively based on monthly data trends seen in the platform and Looker Studio dashboards to create monthly insight notes that are client-facing
- Craft meaningful recommendations for client review based on campaign data trends that will have a positive impact on performance
- Work collaboratively in a team environment with others
- Show thought leadership through contributions in team meetings, including bringing forward ideas around process improvements, new best practices, and ways to test new ideas and services
Qualifications
- Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
- Clear written communication skills, both internally and externally
- Demonstrated problem-solving skills through utilizing resources to work independently and troubleshoot arising issues before escalating to other team members
- Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
- Must be able to work at a computer for prolonged periods
Experience
- Bachelor’s degree; Marketing/Advertising major or concentration is preferred
- Basic knowledge of the Digital Marketing landscape; Marketing/Advertising internship or work experience is preferred
- Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics
- Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
- Currently certified in Google Ads Display, Google Ads Video, or Display & Video 360 is a plus
You Should Join Us!
We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:
- Private health/dental/vision
- 401(k) with company match
- Generous holiday and PTO package
- Flexible work environment (remote, in-office, and hybrid roles)
- Half-day summer Fridays
- Fun company events and laid-back culture
- Opportunities for advancement
- Industry exposure and professional development
- Growing company with a family feel
- Entrepreneurial approach and spirit
About Carnegie
For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
Learn more about who we are, what we do, and what we care about.
No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.
