Your Mission Should You Choose To Accept It:
As our Growth Marketing Manager you will own the end-to-end commercial performance for your responsible product segment(s), and create amazing marketing strategies and plans to grow performance over time in line with company goals. In this role, you will get a holistic view of every stage of the marketing funnel, from acquiring new customers to building and leveraging TSH’s customer database, and retaining existing customers over time. You will fully utilize your growth marketing skills to create and execute a calendar of global commercial campaigns, customer life cycle activation and rapid experimentation to drive the performance of your product segment(s). Furthermore, your role includes providing a regular feedback loop of funnel performance and data-driven insights to further evolve our product strategy and improve commercial performance over time.
In Case You Do Not Know Who, We Are (ahem):
Redefining hybrid hospitality since 2012, TSH sets standards on a global scale. Offering a community-driven, socially inspired hotel concept with student accommodation, as well as long and short hotel-stay options, eat & drink, gym and rooftop bar facilities, and coworking for every demographic, the company’s success is unprecedented. With 16 hotels in 6 countries and plans to open at least 3 more locations each year until 2026, TSH is a fun, creative, and inspiring environment where everyone can work, stay, learn, and play. Thanks to an exceptional international team of changemakers, our one goal is to make society a better place for everyone.
What You'll Do:
- You'll own the end-to-end funnel performance for the responsible product segment(s), proactively identify gaps and opportunities to improve performance over time.
- You'll create and execute an integrated campaign and customer lifecycle strategy that drives demonstrable performance against clear & measurable KPIs.
- You'll be responsible for owning the global campaign briefing process for responsible product segments, liaising with all relevant stakeholders, and ensuring the campaign process keeps within timing and budget.
- You'll create a sprint roadmap of rapid experimentation & testing to iteratively improve commercial performance over time.
- You'll measure and report the growth marketing activity’s performance against the clearly-defined KPIs.
- You'll work closely with the extended Digital Marketing team, Product & Experience team and the Performance Hub.
- You'll collaborate with the Analytics team to understand the full funnel performance of product segment(s) and how to address any performance gaps through innovative solutions and experiments.
- You'll strategically leverage on 3rd party channels where relevant to create additional commercial revenue streams.
- You'll liaise with local marketing teams on any local marketing activation to support global campaigns & life cycle management.
- You'll manage the campaign budget and continuously review it in terms of ROI possibilities.
Who You Are:
- You’re commercial-minded with a proven track record in driving strong commercial performance.
- You have at least 8 years of relevant work experience.
- You have a Bachelor Degree.
- You have a strong analytical mindset, you know how to turn data into actionable insights.
- You possess a creative flair and ability to innovate and push the status quo.
- You are a great team player, thriving in a collaborative environment.
- You have strong influencing and decision-making skills.
- You demonstrate good project management skills within a fast-paced environment.
- You take a sense of ownership and pride in your performance and its impact on the company’s success.
- You possess a strong knowledge of digital industry market trends and opportunities.
- You are capable to allocate commercial gaps and opportunities.
What We Offer:
- The opportunity to work at a dynamic, multi-national company based in one of Europe’s most exciting cities.
- We’re not just another hotel - we’re a game-changing innovator, challenging every convention and defining the future.
- The chance to learn and grow in your role with the potential for future growth.
- Awesome discounts on all our properties in Europe and not just for you, but also for your friends and family!
- The freedom to work remotely or to come to the office – whatever suits you best!
- A wonderful workplace to call home - full of events, fun-loving colleagues, and of course all of the other amazing salary and benefit stuff.
Where people come together, committed to providing the best space, experience, and co-working space for our community and even more so, the people who work for The Social Hub. With everything from mental health support to leadership training and more, we are here to help you grow as much as we do as a company. We promote a workplace where society comes together to do better and we do this no matter the age, gender, sexual orientation, ethnicity, and national origin. Your fascinating characteristics are what make us different, so come as you are.
