Job Title
Sr. Associate, Paid Planning & Buying
Aka
MEDIA PLANNER
The Company
Resolute Digital is a data driven marketing and technology firm. Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world’s leading companies and brands.
Resolute is part of The Weber Shandwick Collective, a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Role And Responsibilities
The Sr. Associate, Paid Planning & Buying would be responsible for executing day-to-day traditional & digital media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital and traditional media management.
Must be a problem solver and professional in all communications both inside the agency and with clients. Sr. Associates must be expert at analyzing data, thinking creatively and coming up with innovative media strategies to deliver to clients.
Media Planning/Buying
- Reviews client media briefs and sets planning process in motion
- Creates Request for Proposal (RFP) and develops consideration list of appropriate stations and vendors weighing CPP history, market rankers, and reach against brief requirements
- Reviews RFPs and filters/compiles most compelling proposals
- Develops holistic media plan recommendations which deliver on client media strategies
- Develops presentation materials for client review and adapts/finalizes based on internal and external feedback
- Develops target segments to leverage
- Ensures digital tracking, audience building, and billing is setup prior to campaign launch
- Works with brand or agency creative team on ad development specifications and trafficking instructions to ensure creative is delivered to spec and supports media strategy
- Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
- Assists with campaign reporting activities based on agreed upon client cadence
- Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make sound recommendations
- Manages campaign execution from start to finish
- Supports the needs of direct manager and supporting media team members
External Relationship Management
- Assists account lead in maintaining and growing successful client relationships
- Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
- Participates in client meetings and presentations
- Works closely with stations and vendors to develop productive working relationships that drive results for clients
- Serves as media expert, providing insight to media marketplace conditions and opportunities in TV/digital video/audio, digital and social media
- Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner
Qualifications
- Strong client and team leadership qualities
- Strong organizational skills, attention to detail and project management ability
- Media planning and buying experience in one or more of the following mediums: Social Media, Digital Video, TV, Radio digital audio, print, OOH, local media
- Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV planning and execution) is a plus
- Good interpersonal skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
- Willingness to explore and execute all forms of media
- Bachelor’s degree required
- 2+ years relevant experience needed
Benefits
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Salary Range
NYC Salary Range: $62,400 - $70,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/application’s background, pertinent experience, and qualifications.
Equal Opportunity
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Accessibility
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