Role Purpose
Betfair is a leading brand in its category, driving differentiation through disruption & delivering extraordinary, through-the-line marketing campaigns.
The role of the paid social executive will be critical in delivering on the brand’s continued success & will play a key role in driving new customer acquisition and retention.
As the paid social executive in the Betfair paid social team, you will be responsible for leading the execution of paid social campaigns across both sportsbook and gaming.
The role will require an individual with first-hand experience creating, managing, and optimising paid social campaigns across the main social platforms.
The successful candidate will be required to take ownership of the paid social plans and implement them across the relevant platforms.
They will also prospect new channels and audiences to diversify our channel mix.
They will own all elements of the campaigns, from briefing creatives and offers, to setting up and leading campaigns day to day.
The role offers the opportunity for an ambitious person to work in a fast-moving environment with an extraordinary marketing team & you will have a key role in delivering operational excellence, develop standard process across channels and improve/establish working processes.
Key Responsibilities
- Lead the paid social plans for both sportsbook and games, working with relevant teams within the business to create attractive promos to attract new customers.
- This involves actively working with our promotions team to create new offers each week.
- Building and optimising paid social campaigns across Facebook, Instagram, Twitter & Snapchat.
- Work with the creative studio to develop best in class creatives for all paid social activity.
- Responsible for prospecting new partners and channels for paid social to drive incremental sign ups outside of our traditional channels.
- Responsible for leading the acquisition and existing customer activity for both sportsbook and games.
- This involves building out detailed plans which are aligned to the overall digital CRM strategy while also actively optimising and leading campaigns.
- In charge of overseeing the paid social budgets for acquisition, brand, and existing customer campaigns, ensuring they meet the performance objectives.
- Responsible for paid social reporting across acquisition, brand, and existing customer campaigns.
- Creating digestible and clear reports and sharing with relevant partners, ensuring a frequent cadence is maintained.
Essential Skills & Experience
- Demonstrated history of successfully achieving campaign goals and staying within budget.
- Track record of problem solving, analysing issues and opportunities as well as providing and implementing recommendations to improve campaigns.
- Enthusiastically committed to establishing oneself as top talent in the field of Media and Marketing as well as pursuing development of own knowledge base and skills through constant learning.
- Strong analytical / reporting skills with the ability to make data-driven decisions to improve campaign performance (a high level of proficiency in the use of MS Excel required).
- Strong communication skills with the ability to be able to communicate effectively with all levels within the business.
- Comfortable leading multiple partners, both internal and external.
- Constructively curious and positive attitude.
- Experience with using paid social as a performance marketing channel, with particular focus on the Meta suite of platforms desirable.
Desirable Skills & Experience
- Resilient can-do attitude and approach problem solving and process improvement.
- Teammate with personal characteristics that engender trust and confidence.
- Highly analytical, focused and motivated.
- Ability to work independently and in a team as well as ability to take on responsibility for own projects.
- Comfortable within a changing and developing environment.
- Confidence to make own decisions and lead 3rd party relationships.
- Must be approachable at all times and in all situations.
- Ability to prioritise, organise and multi-task.
- Must have flexible attitude and the ability to work under pressure.
- Motivated, enthusiastic and focused on a career in marketing.
What’s On Offer
- £/€1,000 learning fund.
- Twice-yearly bonus (with part of it guaranteed!).
- Unlimited Holiday.
- Pension contribution scheme.
- Private healthcare.
- Hybrid Working.
- Access to thousands of Udemy courses.
- Invest via the Company Sharesave Scheme.
About Flutter UK & Ireland
Our division operates four of the most popular and trusted brands in the market: Sky Betting and Gaming, Tombola, Betfair and Paddy Power.
Together the Flutter UK&I brands offer market leading entertainment to millions of customers every single week!
Over the last couple of decades, they have all ridden the wave of digital betting with industry firsts like ‘cash-out’, ‘Request a Bet’, betting exchanges and free to play games like Soccer Saturday Super 6.
Working here
Do you want to work somewhere extraordinary? From the people you spend your days with, to the ground-breaking projects, no two days will be the same.
With a philosophy of ‘Together We Are More’ our 7,000+ colleagues come together to form an expert community across technology, product, commercial, data, infrastructure, marketing, and a myriad of subject areas.
We listen without judgement, encourage & support, and help build others up.
Working at Flutter UK&I means you can be yourself, work how and where suits you best - and let your personality shine!
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply.
Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
