Overview
Marketing Manager
(Remote)
At MGO we believe that human care comes first. Only when our talent thrives can they deliver their very best to our clients. We are honored to serve agents of change in culture-shaping industries – including cannabis, sports and entertainment, technology and state and local government. We stay at the forefront by empowering the next generation of talent: rising leaders full of big ideas, passionate energy, and purpose to effect real change. Our inclusive culture, competitive benefits, and flexible work arrangements are designed to motivate and inspire our team members to build something special.
MGO is a top 50 CPA and advisory firm of 600+ professionals working remotely and in offices throughout the U.S. and India. Through frictionless digital tools, we address the local needs, and fuel the global ambitions, of clients in 97 countries. MGO is proud to be a “Best Place to Work” and is ranked as a leader by Accounting Today and Inside Public Accounting.
Summary
The Marketing Manager supports MGO’s industry practice with all day-to-day marketing operations as well as long term strategic planning. This includes managing and developing industry-related marketing plans, budgets, communications, building relationships with key stakeholders, performing various market research and analysis and monitoring key trends. This role is also responsible for coordinating with the event and content teams to execute special industry-related thought leadership, events and promotional activities. The manager will work closely with the Market Growth Leaders and industry practice teams to develop and execute long-term marketing strategies.
Core Responsibilities
- Support the growth of assigned industry segments through the development of marketing materials, events, and sponsorships to result in leads and market relevance
- Work in conjunction with Digital and creative teams to execute on projects
- Maintain the marketing budget for each industry group
- Leading Managing and Holding People Accountable (LMA)
Essential Functions
- Maintain and execute on the annual marketing calendar for each industry group
- Assist market growth leader in developing and execution of regular pipeline meetings for partners and directors assigned to such groups
- In conjunction with the market growth leader and partners, development of new campaigns to develop new, or nurture current leads
- Collaborate with market growth leader to ideate content ideas, coordinating any research or subject matter expertise needed, track approvals of the SMEs for same
- Track, plan, coordinate, and manage industry-specific events
- Oversee event logistics, attendee outreach, ensuring successful execution and high levels of participation for all events – in person, virtual, digital
- Stay informed on industry trends, competitor activities, and client needs
- Monitor competitor marketing activities
- Maintain annual industry segment marketing budget
- Participate in BDO industry groups and mine content that can be repurposed for MGO under the firm’s agreement with BDO
Nonessential Functions
Performs other duties as directed by the Market Growth Leader or Chief Revenue Officer.
Supervisory Responsibilities
Yes
Conditions
- Moderate overtime required throughout the year
- Heavy sitting for extended periods in front of a computer
- Travel, including overnight, may be required approximately 10 % of time
- Minimal Hazards
Minimum Qualifications
- Bachelor’s degree in business, marketing or related field
- Minimum of 5 years relevant experience; professional services or related industry experience preferred
- Strong organizational, problem-solving, and analytical skills
- Exceptional project management skills and attention to detail
- Industry knowledge of trends and activities that influence buying decisions
- Experience with:
- CRM system
- Database management
- Excel
- PowerPoint
- Project management tools such as Asana or Microsoft Planner
- Data analytics
- Ability to learn and have a deep understanding of the MGO Go to Market playbook
Success Factors
- Ability to perform several tasks concurrently with ease and professionalism
- Ability to communicate clearly and concisely, verbally and in writing, in English
- Must have excellent interpersonal skills and customer service skills
Reports to
Market Growth Leader
Salary range
$85,000 - $110,000
