Job Summary
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. MindgruveMacarta is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
Position Overview
MindgruveMacarta is seeking a self-motivated, results-driven Paid Search Analyst with a focus on paid search / PPC / SEM. Our ideal candidate will proactively identify PPC/SEM opportunities for our clients while staying up to date on the latest trends and best practices within the SEM industry.
Qualifications
- Bachelor’s degree – preferably in marketing, communications or business administration
- 1-2 years of paid search/online marketing experience, preferably in an agency setting
- Expertise with Google Ads and Bing AdCenter. Yahoo Gemini and Search Ads 360 experience a plus.
- Knowledge of and experience with analytics and competitive analysis tools
- Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
- Ability to work both independently and as part of a team
- Professional and personal integrity
- Detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
- Excellent verbal and written communication skills
- Strategic thinker with strong analytical skills
- Experience with online bid management platforms is a plus
- Google Ads certifications
Responsibilities
- Track, measure and report on paid search campaigns across multiple engines
- Optimize paid search campaigns across multiple engines
- Support the Paid Search team in developing strategies as well as the day to day management of accounts
- Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
- Keyword research, keyword lists, and keyword bucketing/ ad group development
- Analysis and optimization of keywords, ad copy and landing pages in addition to A/B testing
- Monitor and assess the competitive landscape and keyword ranking performance
- Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
- Collaborate with Paid Search team management to develop new campaigns and strategies
- Development of client ready presentations
- Weekly client reporting
Compensation
Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching.
Work Environment
Our headquarters is based in San Diego, California, with additional offices in Covington, Kentucky and Denver, Colorado. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our offices; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)
Diversity & Inclusion
MindgruveMacarta is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
