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About Bonafide Health
Bonafide Health is a rapidly growing, innovative healthcare company focused on developing scientifically validated, powerful supplements and medical devices to treat women's common healthcare needs and improve their quality of life. Our mission is to provide women with powerful solutions for the perfectly natural symptoms that occur throughout their lives - from PMS to menopause and everything else along the way.
All Bonafide products are hormone-free, meticulously researched, and thoughtfully developed using the safest ingredients possible. Bonafide Health is a subsidiary of Pharmavite, which was founded with the belief that there had to be a better way to be healthy than relying on prescriptions.
Our Team
Our growing team is composed of highly experienced scientists, marketers, and eCommerce professionals as well as recent graduates, making Bonafide a dynamic and exciting place to work and learn. Our people are talented, motivated, and aim to get better each day.
- Every team member is expected to be a leader and a teammate.
- We demonstrate passion in all that we do.
Job Role: Paid Search Manager
Uqora has been changing lives since 2017 and continues to be the leader in our category on Google. We're seeking an accomplished Paid Search Manager to expand our footprint in the ever-evolving search landscape.
Responsibilities
- Develop and implement comprehensive SEM strategies to achieve omnichannel business objectives for new customer acquisition and brand defense.
- Manage process for continuous improvement across campaigns with agency.
- Partner with search agency to manage and optimize paid search campaigns across various platforms, including Google Ads and Bing Ads.
- Ensure effective keyword targeting, ad copy, bidding strategies, and experiment design.
- Monitor, analyze, and report on SEM campaign performance metrics.
- Conduct periodic keyword mining and ensure appropriate targeting.
- Manage SEM budgets effectively to maximize ROI.
- Conduct competitive research to understand industry trends and opportunities.
- Prepare and present regular performance reports and insights.
- Explore adjacent channel expansion opportunities.
Required Qualities
- Strategic and results-oriented
- SEM expert with deep platform knowledge
- Detail-oriented and data-minded
- Continuous learner
- Analytical and observant
- Thoughtful and creative
- Accountable and reliable
- Customer-centric
Qualifications
- Minimum 4 years of SEM/PPC management experience
- DTC brand experience preferred
- Proficient in Google Ads, Bing Ads, Google Analytics
- Strong analytical and problem-solving skills
- Excellent communication skills
- Partner management experience
- Self-starter with strong initiative
- Experience with regulated or health products a plus
Compensation
Annual Pay Range: $104,000 - $157,000
Company Commitment
Bonafide is an equal employment and affirmative action employer. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law.
