Company Overview
Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionize the modern-day transportation ecosystem. We are a leader in fleet safety solutions. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.
Position Overview
As the Demand Generation Lead, you will own the strategy, execution, and optimization of end-to-end growth campaigns across multiple channels. This role requires an individual who is data-driven, results-oriented, and experienced in crafting multi-channel marketing programs that fuel pipeline growth, working closely with sales, SDRs, product marketing, and other Go-to-Market (GTM) teams. You will be responsible for implementing demand generation and growth strategies that include email marketing, paid media, ABM, webinars, and more to drive high-quality leads through the funnel. This position requires someone with a proven track record in B2B marketing, especially in SaaS or high-tech sectors.
Key Responsibilities
- Campaign Strategy & Execution: Lead the development and execution of multi-channel growth marketing campaigns, including email, nurture, paid media, organic content, community engagement, and in-person events.
- Program Building: Develop scalable marketing programs such as email nurtures, webinars, digital advertising, and ABM strategies targeting high-value accounts.
- Full Funnel Optimization: Own full-funnel metrics, including reach, engagement, MQLs, MQAs, SALs, and pipeline impact, ensuring all campaigns are optimized for success.
- Cross-Functional Collaboration: Partner with sales, SDRs, product marketing, and other GTM teams to ensure marketing efforts are aligned with sales goals and product initiatives.
- Data-Driven Insights: Use data to inform decisions, continuously optimizing campaigns through A/B testing and performance tracking. Deep understanding of marketing analytics, dashboards, and intent data platforms (e.g., Demandbase).
- Segmentation & Personalization: Develop sophisticated segmentation and targeting strategies to drive personalized experiences across all touchpoints, improving engagement and conversion rates.
- ABM & Demand Generation: Implement ABM strategies, including "one-to-few" campaigns, designed to reach key accounts, and use demand capture tactics to convert them through the sales funnel.
- Website Optimization: Improve the web experience through strategies like reducing form friction, personalization for known visitors, and optimizing conversion paths.
- Stakeholder Management & Leadership: Influence and communicate with key stakeholders across the organization to ensure alignment, timely delivery, and execution of projects.
- Orchestration of GTM Strategy: Serve as a central hub for marketing efforts, ensuring seamless execution across all GTM functions, from demand generation to content strategy.
- Quality Assurance: Ensure all deliverables meet a high standard of quality and are executed on time.
Qualifications
- 10+ years of experience in growth marketing, demand generation, or related fields within a high-growth B2B SaaS or technology company.
- Proven ability to lead end-to-end marketing campaigns with a focus on pipeline generation.
- Deep understanding of marketing funnels, ABM strategies, and metrics-driven campaign optimization.
- Hands-on experience with marketing automation platforms (e.g., Pardot, Marketo) and CRM systems (e.g., Salesforce).
- Experience with demand capture and intent platforms (e.g., Demandbase) and web optimization techniques.
- Strong analytical skills and the ability to translate data into actionable insights.
- Proven success in cross-functional collaboration, particularly with sales, SDRs, and product marketing teams.
- Strong project management skills with a track record of delivering on time and within scope.
- Excellent communication and stakeholder management skills.
Economic Package Includes
- $130,000—$180,000 USD
- Annual Bonus
- Company Paid Health Care, Dental, and Vision Coverage
- Including Coverage for your partner and dependents
- Three Health Care Plan Options
- FSA and HSA Options
- Generous PTO and Sick Leave
- 401(K)
- Disability and Life Insurance Benefits
- $50 phone stipend per pay period
California Pay Range
$130,000—$180,000 USD
Commitment to Inclusivity
We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.
If there is a match between your experiences/skills and the Company's needs, we will contact you directly.
Netradyne is an equal-opportunity employer.
Recruiting Notice
Applicants only - Recruiting agencies do not contact.
Recruitment Fraud Alert
There has been an increase in fraud that targets job seekers. Scammers may present themselves to job seekers as Netradyne employees or recruiters. Please be aware that Netradyne does not request sensitive personal data from applicants via text/instant message or any unsecured method; does not promise any advance payment for work equipment set-up and does not use recruitment or job-sourcing agencies that charge candidates an advance fee of any kind. Official communication about your application will only come from emails ending in ‘@netradyne.com’ or ‘@us-greenhouse-mail.io’.
Please review and apply to our available job openings at Netradyne.com/company/careers. For more information on avoiding and reporting scams, please visit the Federal Trade Commission's job scams website.
