Business Overview
Barrows boasts over 35 years of expertise in the global retail design sector, continually evolving to meet the diverse needs of the regions we serve. Our unwavering commitment revolves around a singular mission: crafting solutions that ignite shopper conversion. From strategic insights to seamless execution, our comprehensive suite of services spans insights and strategy, design conceptualization, all the way to engineering and implementation. With a strong foundation in manufacturing, our designs are steeped in technical proficiency, ensuring tangible real-world impact. We pride ourselves on delivering remarkable solutions tailored to our clients' unique requirements.
Barrows Connected Store is a comprehensive platform designed to enhance in-store digital media, merchandising, and customer experiences at scale. Powered by a proprietary operating system, it offers customizable touchpoints, high-quality content, and robust support to help retailers and brands improve shopper engagement, reduce operational inefficiencies, and increase sales.
Developed over eight years, the Connected Store addresses the evolving digital landscape of retail by providing meaningful experiences and purposeful marketing moments for shoppers. It integrates technology and services to deliver a platform that enables retailers and brands to make more meaningful connections with shoppers.
The platform includes a suite of products, services, and platforms that bring intelligent digital experiences to physical stores. By leveraging the Connected Store, retailers can transform their physical locations into dynamic environments that engage customers, streamline operations, and drive sales growth.
Our global team of Barrows employees, irrespective of background or role, share a common ethos characterized by a can-do attitude and a relentless drive to deliver excellence. This collective spirit not only fosters top-tier work but also cultivates a sense of camaraderie rarely found in multinational agencies.
Role
We are seeking a dynamic and strategic Head of Growth to drive customer acquisition, retention, and revenue growth for our retail and in-store media business. This leadership role is responsible for developing and executing scalable growth strategies, managing and overseeing account performance, leveraging data-driven insights, and fostering innovation across our offerings to maximize market penetration and business impact. The ideal candidate will have strong business acumen, excellent leadership skills, and the ability to manage complex projects and lead cross-functional teams.
Responsibilities
Growth Strategy Development
- Define and implement a comprehensive in-market growth strategy that aligns with business objectives and market opportunities.
- Identify and prioritize new business opportunities, including partnerships, market segments, and product innovations.
- Analyze market trends and competitive landscape to maintain a competitive edge.
Customer Relationship Management
- Act as the retailer's day-to-day point of contact, providing strategic guidance on retail media opportunities.
- Collaborate with retailer teams to align media strategies with broader business goals and shopper insights.
- Host quarterly business reviews (QBRs), share insights, and identify opportunities for innovation.
- Harness the best of Barrows to support the retailer deliver on their unique growth strategy.
Revenue Growth, Yield Optimization & Customer Acquisition
- Develop strategies to expand the client base investing in our network, focusing on brands, advertisers, and agencies.
- Design and implement customer acquisition campaigns that leverage digital and in-store media channels.
- Drive upselling and cross-selling opportunities across existing clients.
- Develop strategies to optimize yield across retailers’ in-store media network, ensuring inventory is fully utilized.
- Analyze campaign and network performance data to identify areas for improvement and revenue growth.
- Partner with retailer media sales teams and leads to maximise intake and brand participation on the program.
- Partner with internal stakeholders to forecast demand and adjust strategies to maximize profitability.
Product Development & Innovation
- Collaborate with product and technology teams to enhance the value proposition of in-store retail media solutions.
- Champion new product initiatives, ensuring alignment with customer needs and market trends.
Data-Driven Optimization
- Use analytics and performance data to refine growth strategies and measure ROI.
- Establish KPIs for growth initiatives and deliver actionable insights through regular reporting.
- Leverage customer insights and behavioral data to inform decision-making.
Leadership & Team Building
- Build and lead a high-performing growth team, fostering collaboration and innovation.
- Work closely with cross-functional teams, including sales, marketing, product, and operations, to achieve growth objectives.
- Act as a thought leader and advocate for growth within the organization.
Brand Development & Positioning
- Drive brand awareness initiatives to position the company as a leader in retail and in-store media.
- Oversee marketing strategies that elevate the company’s reputation and attract top-tier advertisers.
- Represent the business at industry events, conferences, and client meetings.
Qualifications
Education
- Bachelor’s degree in Business, Marketing, Advertising, or a related field; MBA preferred.
Experience
- 10+ years of experience in growth, business development, or strategy roles, ideally in retail media, advertising, or a related industry.
- Proven track record of driving revenue growth and scaling business operations.
Skills
- Strong analytical skills with experience in using data to drive decisions.
- Exceptional communication, negotiation, and relationship-building abilities.
- Strategic thinker with the ability to execute and deliver measurable results.
- Demonstrated ability to lead and develop teams.
Technical Proficiency
- Familiarity with retail media platforms, in-store technologies, and programmatic advertising tools.
- Proficiency with analytics tools such as Google Analytics, Tableau, or similar advantageous.
Key Attributes
- Strong relationship builder.
- Proactive and results-driven.
- Adept at managing cross-functional teams and fostering collaboration.
- Passionate about retail media and driving measurable outcomes for clients.
- Can-do attitude.
Perks & Benefits
- Unlimited PTO
- Medical, Dental, Vision (with an option for free medical care!)
- 401K with a % match
- Various maternity/paternity leave options
- Fully funded disability and life insurance options
- Headspace subscription
- Wellness Stipend
- and more...
