Business Overview
Barrows boasts over 35 years of expertise in the global retail design sector, continually evolving to meet the diverse needs of the regions we serve.
Our unwavering commitment revolves around a singular mission: crafting solutions that ignite shopper conversion.
From strategic insights to seamless execution, our comprehensive suite of services spans insights and strategy, design conceptualization, all the way to engineering and implementation.
With a strong foundation in manufacturing, our designs are steeped in technical proficiency, ensuring tangible real-world impact.
We pride ourselves on delivering remarkable solutions tailored to our clients' unique requirements.
Barrows Connected Store is a comprehensive platform designed to enhance in-store digital media, merchandising, and customer experiences at scale.
Powered by a proprietary operating system, it offers customizable touchpoints, high-quality content, and robust support to help retailers and brands improve shopper engagement, reduce operational inefficiencies, and increase sales.
Developed over eight years, the Connected Store addresses the evolving digital landscape of retail by providing meaningful experiences and purposeful marketing moments for shoppers.
It integrates technology and services to deliver a platform that enables retailers and brands to make more meaningful connections with shoppers.
The platform includes a suite of products, services, and platforms that bring intelligent digital experiences to physical stores.
By leveraging the Connected Store, retailers can transform their physical locations into dynamic environments that engage customers, streamline operations, and drive sales growth.
Our global team of Barrows employees, irrespective of background or role, share a common ethos characterized by a can-do attitude and a relentless drive to deliver excellence.
This collective spirit not only fosters top-tier work but also cultivates a sense of camaraderie rarely found in multinational agencies.
Role
We are seeking a skilled Ad Operations Manager to join our retail media team.
This role is pivotal in ensuring the seamless execution and optimization of advertising campaigns across our digital platforms in store.
The Ad Ops Manager will collaborate closely with internal stakeholders, advertisers, and technology partners to deliver effective and efficient ad experiences and maximize occupancy/yield.
Responsibilities
- Campaign Management: Oversee the end-to-end process of ad campaign execution, from trafficking to optimization.
- Manage ad placements, formats, and creative specifications to ensure alignment with client goals and platform requirements.
- Monitor and ensure campaigns meet delivery and performance KPIs for participating brands.
- Technical Operations: Ability to handle technical workflows integrated with our proprietary CMS Connect OS and internal production management systems.
- Troubleshoot technical issues related to ad serving and creative assets.
- Maintain quality control to ensure ads are rendered accurately and in compliance with brand guidelines.
- Ability to facilitate retailer API integrations together with the creative production team, in order to optimize the delivery ads.
- Optimization & Reporting: Analyze campaign performance metrics and provide actionable insights for improvement.
- Develop detailed post-campaign reports highlighting results, successes, and areas for optimization.
- Collaborate with data analytics teams to refine audience targeting and personalization strategies.
- Collaboration & Stakeholder Management: Work closely with sales, account management, and creative teams to support client objectives.
- Partner with product and engineering teams to enhance platform capabilities.
- Build strong relationships with advertisers, ensuring satisfaction and campaign success.
- Compliance & Best Practices: Ensure adherence to data privacy regulations (e.g., GDPR, CCPA).
- Stay updated on industry trends, ad technologies, and retail media innovations.
- Develop and implement best practices for campaign workflows and operational efficiencies.
Qualifications
- Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Experience: 3-5 years of experience in digital advertising operations, preferably within retail media.
- Proficiency with ad serving platforms, DSPs, and retail media networks.
- Skills: Strong analytical and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Attention to detail and ability to manage multiple projects simultaneously.
- Familiarity with programmatic advertising and audience segmentation.
- Technical Proficiency: Experience with project management tools like Monday.com, Click Up or Notion.
- Familiarity with retail media platforms, in-store technologies, and programmatic advertising tools.
- Key Attributes: Proactive and results-driven.
- Adept at managing cross-functional teams and fostering collaboration.
- Passionate about retail media and driving measurable outcomes for clients.
- Can-do attitude.
Perks & Benefits
- Unlimited PTO
- Medical, Dental, Vision (with an option for free medical care!)
- 401K with a % match
- Various maternity/paternity leave options
- Fully funded disability and life insurance options
- Headspace subscription
- Wellness Stipend
- and more....
