Overview
The US Oncology Network is looking for a Remote Digital Strategy, Performance Marketing and Web Director to join our team at Texas Oncology.
As a part of The US Oncology Network, Texas Oncology delivers high-quality, evidence-based care to patients close to home. Texas Oncology is the largest community oncology provider in the country and has approximately 600+ providers in 280+ sites across Texas. Our founders pioneered community-based cancer care because they believed in making the best available cancer care accessible to all communities, allowing people to fight cancer at home with the critical support of family and friends nearby. Our mission is still the same today—at Texas Oncology, we use leading-edge technology and research to deliver high-quality, evidence-based cancer care to help our patients achieve “More breakthroughs. More victories.”® in their fight against cancer. Today, Texas Oncology treats half of all Texans diagnosed with cancer on an annual basis.
The US Oncology Network is one of the nation’s largest networks of community-based oncology physicians dedicated to advancing cancer care in America. The US Oncology Network is supported by McKesson Corporation focused on empowering a vibrant and sustainable community patient care delivery system to advance the science, technology, and quality of care.
What does the Digital Strategy, Performance Marketing and Web Director do?
The Digital Strategy, Performance Marketing and Web Director is responsible for developing and executing comprehensive digital marketing strategies to drive patient acquisition, engagement, and brand awareness. The director oversees the organization's website, digital advertising campaigns, search engine optimization (SEO), and performance marketing efforts to ensure maximum online visibility and effectiveness. This position requires a strategic mindset, strong analytical skills, and a deep understanding of digital marketing best practices and emerging trends in the healthcare industry, particularly in the field of oncology.
Responsibilities
The essential duties and responsibilities:
- Develop and implement a data-driven digital marketing strategy that aligns with the organization’s business objectives and targets key patient demographics.
- Oversee the organization's website, ensuring it is visually appealing, user-friendly, and optimized for search engines.
- Monitor website performance, conduct regular audits, and implement improvements to enhance user experience, increase organic traffic, and drive conversions.
- Collaborate with internal teams, including marketing, communications, and IT, to develop and implement digital advertising campaigns across various platforms, including search engines, social media, and display networks.
- Develop and manage search engine optimization (SEO) strategies to increase organic visibility and improve search engine rankings for key keywords and phrases.
- Monitor and analyze website and campaign performance metrics, providing regular reports and actionable insights to senior leadership.
- Develop and implement performance marketing initiatives, including pay-per-click (PPC) advertising, retargeting, and email marketing, to drive patient acquisition and engagement.
- Stay up to date with industry trends, best practices, and emerging technologies in digital marketing and performance measurement to continuously enhance the organization's digital presence and marketing effectiveness.
- Manage relationships with external vendors, agencies, and partners to ensure the successful execution of digital marketing initiatives.
- Collaborate with compliance and legal teams to ensure all digital marketing efforts adhere to healthcare regulations and industry guidelines.
Qualifications
The ideal candidate will have the following background and experience:
- Bachelor's degree in marketing, digital marketing, communications, or a related field. Master's degree is preferred.
- Proven experience over ten (10+) years in digital marketing, website management, and performance marketing, preferably within the healthcare industry or a related field.
- Strong understanding of digital marketing strategies, including search engine marketing (SEM), social media advertising, email marketing, and content marketing.
- Proficiency in web analytics tools, such as Google Analytics, and experience in analyzing data to drive actionable insights and improve performance.
- Experience managing and optimizing websites using content management systems (CMS) and search engine optimization (SEO) techniques.
- Strong knowledge of performance marketing tactics, including pay-per-click (PPC), retargeting, and conversion rate optimization (CRO).
- Exceptional analytical skills and ability to use data to drive decision-making and measure the effectiveness of digital marketing efforts.
- Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
- Strong communication and collaboration skills, with the ability to effectively work with cross-functional teams and stakeholders at all levels of the organization.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Requires sitting for long periods of time. Some bending and stretching required. Adequate finger dexterity and feeling to perform keyboarding and substantial repetitive motions involving the wrists, hands and/or fingers. Requires corrected vision and hearing to normal range. Must be able to view computer screen and printed material accurately. Rarely lifts and carries items weighing up to 50 lbs.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee may be exposed to direct contact with patients with potential for exposure to toxic substances, medicinal preparations, and chemotherapeutic agents. Work will require significant travel by air or automobile within the geographic area, approximately 40% of time.
