Search Engine Optimization Account Manager

WITHIN • Full-time • New York, New York, United States • 1w ago

About Us:

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work!

About the Role: We are seeking the expertise of a Search Engine Optimization Account Manager that will be responsible for the day-to-day management of both on-site and off-site strategies, and focusing on thought leadership through strategy development / innovation.

Responsibilities include but are not limited to;

Quickly gain an understanding of the client’s product market, goals, and growth opportunities
Develop, manage and execute implementation of SEO strategy to achieve client goals
Communicate strategy, timeline and results with end client.
Perform keyword research to optimize existing content and unlock new opportunities
Recommend and execute strategies for content development to achieve client goals
Develop and execute link-building strategies and campaigns
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) where applicable
Evaluate and report on performance of SEO campaigns.
Join sales meetings and lead SEO-specific business development efforts
Teach team members on SEO basics and how to communicate strategy/benefits to end clients
Collaborate with marketing team to develop SEO-specific case studies and marketing materials
Anticipate client needs and questions with the ability to quickly address concerns and assist other team members in developing client responses
Attend client and agency meetings to present long-term results, campaign strategies, and incremental tactics
Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements.

Requirements

3+ years of hands-on SEO experience, paid search and/or social experience is a plus
Proven track record of successful SEO strategy and implementation with clients of differing sizes and industries
Solid educational background in critical thinking, quantitative analysis
Ability to drive initiatives forward with limited supervision
Exceptional written and verbal communication skills with all levels of employees
Conversant with all terminology used in SEO
Extensive working knowledge of SEO research tools
Strong Microsoft Excel skills - pivot tables, chart building, macros, etc.
Positive, can-do attitude; must be experienced at effective communication and fostering teamwork
Comfortable working in dynamic, time-sensitive environment with numerous competing priorities
Develop positive relationships focused on retaining clients and employees
Ability to analyze complex issues to develop relevant and realistic plans and recommendations to solve client challenges