Company Overview

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

Position Overview

The Brand Growth Manager position exists to advance the FOTF flagship brand as a leader for Christian families. The role is responsible for improving perception and increasing recognition among current and aspirational core audiences. This is a highly collaborative and involved role, responsible for promoting audience personas, managing mental availability, and ensuring product activations align with FOTF brand dimensions. The position is within the Brand Management department, which is part of the FOTF internal agency that includes Market Research, Creative Services, Video Services, and Marketing Operations.

Essential Duties/Responsibilities

Externally Focused

Understands and represents current and aspirational FOTF audience data and profiles using information from Market Research and other sources
Grows brand awareness and mental availability, especially among nonusers and light users
Identifies and tracks how audiences discover and consider FOTF
Develops inspirational and memorable messaging that connects with Christian families
Tracks brand experiences across FOTF audiences
Works with internal and external partners to grow the FOTF brand
Regularly reports performance on audience-related metrics to the executive team
Provides information on audience needs and reactions to product development teams
Articulates the Christian and nonprofit landscapes and where FOTF fits within them

Internally Focused

Is the lead brand ambassador for FOTF, evangelizing the brand throughout the organization
Determines and tracks brand equity metrics (e.g., awareness, perception, entry points, etc.) across current and aspirational FOTF audiences
Works with internal partners to build brand visions and plans
Consistently tracks progress to goals and against baselines
Will join the Brand Performance Committee with leaders from Marketing, Research, Creative, Planning, and others

Other Duties/Responsibilities

Performs other duties as assigned

Managerial Breadth/Scope of Job

Will lead specific initiatives on the Brand Performance Committee across multiple departments

Working Environment/Physical Requirements

Fast-paced office environment, often accompanied by consistently competing / shifting priorities

Job Qualifications/Requirements

Character/Spiritual

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us…”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values

Personal Characteristics

Forward-thinking and constantly curious
Driven and accountable to high standards
Always wants tomorrow to be better than today
Extraordinary communication, presentation, and writing skills
Ability to work collaboratively and effectively
Strong analytical and problem-solving skills
Team-oriented, service-minded, actively listening leader with the ability to inspire others
Empowered facilitator who is diplomatic and can manage up, down, and across

Knowledge/Experience

Bachelor’s degree in Business, Marketing, Graphic Design, Advertising, or related field
5-7 years of brand planning, strategic marketing, or analysis experience at a strategic or creative consultancy, or creatively driven internal marketing team
Theoretical understanding of brand concepts, including “How Brands Grow”
Experience with a brand launch or re-launch
Demonstrated skills in core areas, such as business or brand strategy, research, media, and communications planning
Strong project management background a plus

Skills, Abilities, and Special Talents/Gifts

Able to understand a brand on a flagship, sub-brand, campaign, and global level
Highly skilled in analyzing complex situations and using a balance of logical and creative thinking to develop innovative solutions
Skilled at navigating ambiguity within a dynamic and fluid environment
High EQ coupled with a good sense of humor and ability to positively influence others
Proven ability to prioritize work and resources across engagements based on short- and long-term need, managing timelines, budgets, and capacity
Direct client interaction with the ability to build relationships, understand client vision/direction and present designs and concepts

Salary Range

$76,956 to $88,398/yr

Application Materials Required

Cover Letter
Resume/CV

Application Materials Instructions

Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting:

A current resume. Must include date ranges to include month and year (mm/yyyy) and whether the position was full time or part time.
A cover letter that specifically addresses the job requirements and outlines qualifications.

Employee Benefits

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 20 hours or more per week are eligible for:

Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

Temporary employees are not eligible for benefits, except for:

Sick Time
Bookstore Discount
Fitness Center

Tentative Search Timeline

Priority will be given to applications submitted by January 1, 2025. However, this posting will remain open until filled. The potential employee start date is January 6, 2025.

Posting Details

Posting date: November 26, 2024
Unposting date: ongoing until filled
Posting contact email: job@fotf.org

Mission Statement

Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

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Jobs in Colorado Springs, Colorado, United States

Brand Growth Manager