Job Description

As a Performance Marketing Specialist, you will be responsible for implementing and optimizing our digital campaigns to drive business growth, improve brand awareness, and enhance customer engagement.

You will work closely together with cross-functional teams to develop target group specific campaigns, analyze campaign performance, identify areas for improvement, and provide data-driven recommendations to optimize our digital marketing efforts.

In your new role you will:

Develop and execute digital marketing campaigns across multiple channels with strong focus on Meta, LinkedIn, X, TikTok, Reddit and YouTube, SEO, SEA are secondary
Collaborate with creative teams to implement engaging advertising content that resonates with our target audience
Develop and maintain a deep understanding of our different target audiences, including their needs, preferences, and behaviors
Analyze campaign performance using data analytics tools, such as Meta and LinkedIn Ads and Business Managers plus Google Analytics and provide actionable insights to improve campaign ROI
Manage and optimize digital marketing budgets to achieve business objectives
Identify areas for improvement and develop A/B testing and experimentation plans to optimize campaign performance
Work closely with data and IT teams to ensure technical alignment and maximize lead quality and conversion
Provide regular reporting and insights to stakeholders on campaign performance, including metrics such as website traffic, lead generation, and conversion rates
Stay up-to-date with the latest digital marketing trends, best practices, and technologies to continuously improve our campaign efforts

Your Profile

You're a data-driven and creative problem solver with a passion for driving business results.

With a collaborative mindset and excellent communication skills, you thrive in fast-paced environments.

Your analytical thinking and adaptability enable you to navigate complex data sets and provide actionable insights that drive growth.

As a team player, you're comfortable working with cross-functional teams to develop targeted campaigns and optimize digital marketing efforts.

You are best equipped for this task if you have:

A university degree in Marketing, Business Administration or similar field of studies
At least 3 or more years of experience in digital marketing, with a focus on performance, social media marketing and analytics
Proven track record of developing and executing successful digital marketing campaigns that drive business results
Excellent knowledge in digital marketing tools, including Google Analytics, Google Ads, Meta, LinkedIn, X, TikTok, Reddit and YouTube
Experience with marketing automation platforms and CRM systems is a plus
Strong analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights
Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
Excellent English skills

It is an advantage if you have:

Experience in the semiconductor or technology industry
Certification in Meta, LinkedIn (or other social channels), Google Analytics or other digital marketing platforms
Knowledge of agile marketing methodologies and practices
Experience with A/B testing and experimentation tools
German language skills

Please send us your CV in English.

Contact:

Regan Lottering, LinkedIn

#WeAreIn

for driving decarbonization and digitalization.

As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT.

Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals.

Welcome at Infineon Technologies Business Solutions in Porto!

Infineon Technologies Business Solutions is a vibrant global hub, driven by diverse talents and an operational culture of excellence, in a privileged geographic location.

The team of more than 25 nationalities works together in a dynamic, diverse and inclusive environment.

We lead innovation and digital transformation, shaping the future of Infineon Technologies.

At the heart of everything we do, people matter most.

Our ultimate goal is to craft a unique experience for both our customers and employees.

At our site you will find a range of diverse teams that have built a reputation for delivering high-quality services for all Infineon in:

Finance
Procurement
Human Resources
IT
Audit
Legal
Compliance
Business Continuity and Sustainability
Cyber Security
Communication
Corporate Supply Chain Logistics
Sales & Marketing

Porto is a powerhouse of ideas and solutions, a key player in the global company’s puzzle, delivering specialized services and innovative solutions.

Together, Infineon Technologies Business Solutions will continue to shape the future, driving innovation and excellence for years to come.

At Communications & Public Policy (CP), we strengthen Infineon's position as the world's leading semiconductor manufacturer for energy systems and IoT, targeting our internal and external stakeholders.

Thereby, we significantly contribute to the company's vision of driving decarbonization and digitalization together.

In short, as a global CP team, that operates at all of Infineon's major sites around the world, we strengthen Infineon's reputation and internal identification.

In an increasingly challenging economic, technological and political environment, we make Infineon's key role in innovative semiconductor technologies visible and create confidence in a sustainable future.

We are on a journey to create the best Infineon for everyone.

This means we embrace diversity and inclusion and welcome everyone for who they are.

At Infineon, we offer a working environment characterized by trust, openness, respect and tolerance and are committed to give all applicants and employees equal opportunities.

We base our recruiting decisions on the applicant´s experience and skills.

We look forward to receiving your resume, even if you do not entirely meet all the requirements of the job posting.

Please let your recruiter know if they need to pay special attention to something in order to enable your participation in the interview process.

Click here for more information about Diversity & Inclusion at Infineon.

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