Job Summary

The Paid Media Specialist plays a critical role in supporting REE Medical's revenue growth by executing and optimizing paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and TikTok. Supporting the Principal SEO Expert in the technical execution of REE Medical's paid media campaigns, this hand-on role focuses on keyword management, A/B testing, audience segmentation, and compliance. The ideal candidate will work closely with internal teams to ensure alignment with business objectives, messaging consistency, and campaign success. You are the expert who will drive our ads in front of the right people and grow our top line, we want a person who thrives on the idea of a challenge!

What is Expected in this Role

Serving as the key organizer of all paid media projects, managing their total lifecycle including planning, designing, launching, monitoring, and optimizing ads across platforms such as Google Ads, Facebook, Instagram, and LinkedIn, while analyzing performance metrics and adjusting strategies to meet KPIs.

Shadow the Principal SEO Expert to understand paid media optimization and maintain campaign standards
Support the planning process and own launching, monitoring, and optimizing paid media campaigns across multiple platforms
Conduct daily tasks such as keyword research, audience segmentation, and A/B testing to ensure maximum performance and compliance
Work with the Principal SEO Expert in campaign budget allocation to manage cost-efficiency
Collaborate internally and cross-functionally to align paid media strategies with business goals
Collaborate with content creators to adapt messaging and develop high-impact ad creatives
Serve as a quality assurance layer for industry and company compliance standards
Potentially collaborate with external vendors to ensure campaign success
Serve as the 1st level owner of performance optimization and analysis
Regularly analyze campaign metrics such as ROI, CPA, CTR, and engagement rates
Execute A/B split testing for ad copy, landing pages, etc.
Support the Principal SEO Expert in creating a cohesive paid media strategy
Assist in media buying and research processes
Maintain campaign continuity during the Principal SEO Expert's absences

How Success is Measured in this Role

Achievement of KPIs, including ROI, CPA, CTR, and engagement goals
Consistent optimization of tools, processes, campaigns leading to measurable improvements
Positive feedback from internal teams on collaboration and technical support
Adherence to compliance standards across all campaigns

Requirements

3+ years of hands-on paid media experience in B2C focused brand
Proven skills in research, collaboration, campaign planning, and execution
Strong understanding of paid media strategies, tactics, and optimization techniques
Ability to communicate and influence media purchasing decisions
Ability to provide industry insights for ad development
Portfolio of past work or personal projects
Skilled in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and Google Analytics
Proficiency in SEO and keyword research
Excellent analytical, project management, and problem-solving abilities
Strategic thinking with detail-oriented approach
Exceptional attention to detail
Strong interpersonal and communication skills
Highly organized with multi-tasking skills
Proactive thinking
Experience in start-up or early-stage environments
Ability to relate to all levels of the organization
Bachelor's degree in Communications, Marketing, or relevant fields (or 2+ additional years of experience)

Benefits

At REE, we believe in empowering our employees to thrive both personally and professionally. When you join our team, you become part of a dynamic and inclusive work environment where innovation and collaboration are celebrated.

Comprehensive Benefits Package

Competitive salary: $80,000 - $90,000
Health, dental, and vision insurance
Company-sponsored Life Insurance
Retirement savings plan with company match
Vacation time off, sick time off, and holidays

Career Development Opportunities

Ongoing training and development programs
Opportunities for advancement within the company

Work-Life Balance

Flexible work schedules
Remote first environment
Annual companywide conferences
Employee assistance program

Perks and Rewards

Employee discounts
Recognition programs
Company-sponsored social events

REE is only able to hire US citizens or those authorized to work in the US as full-time employees (no visa sponsorship). This information is provided in compliance with Equal Pay Regulations. REE Medical participates in E-verify.

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Paid Media Specialist

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