Company Description
iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for some of the world’s largest brands. For brands to win, they must understand consumers' intent and harness the best digital platforms and systems to not only engage but convert them. iProspect excels in finding the sweet spot between brands and people. Information and choices. Intentions and data. It's our specialty.
Job Description
The role of the Group Director, Media Planning is to provide media leadership/oversight from a media planning perspective. You will provide strategic direction and demonstrate an in-depth knowledge of all aspects of your client's business and the technology/competitive landscape. You will cultivate client and media relationships specifically at mid-senior levels. You will be a media consultant to the client and charged with all general management aspects of the team, including team collaboration, team harmony, big-picture and strategic thinking. You understand integrated media planning, media strategy, brand building, and can speak to both traditional and digital with great comfort, expertise, and ease. You will report to our VP, Client Solutions and Planning and this role can be remote.
Key Responsibilities:
- Direct the development of planning strategies that align with your client's marketing goals working hand in hand with Media teams
- Lead client team to deliver those goals, developing/coaching employees to deliver to those expectations at their individual levels
- Interpret research and provide insight and thought leadership that translates brand marketing goals into succinct media strategies
- Research and implement new techniques and technologies that are relevant for clients' traditional and digital media strategies
- Identify all up-sell opportunities with existing clients, including ability to sell agency offerings and think ahead to future year opportunities
- Provide and discuss industry information on media, markets and related dynamics
- Develop relationships with media community; continue to develop partners and higher relationships for exchange of ideas
- Contribute, participate, and present in agency new business efforts and presentations, on occasion as necessary
- Create and set negotiation strategies for yearly client contracts and supplemental proposals and manage account profitability in conjunction with leadership
- Identify and secure relationships with key senior clients to deepen agency relationship
- Represent the client's point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
- Represent Agency within industry (attending industry functions, joining local market committees)
- View strategic goals in a broader business context
- Actively keep current with industry trends, media business and tools – buying systems, research, resources and associations
- Manage assigned groups' staffing needs (hiring, promotions, performance). Know when to coordinate with Leadership on driving consistency or clarity across entire Integrated Media organization
Qualifications
- Minimum 12 years of media planning experience
- Inclusive of progressive client management experience
- Minimum 4 years account leadership with a Retail-specific client
- Current knowledge of trends and innovations in media and retail
- Bachelor's degree in marketing or related field
- Broad knowledge for Paid Search / Shopping, Programmatic, Paid Social, mobile and media technology solutions
- Understanding of traditional media, inclusive of broadcast, OOH, etc., along with a working knowledge of performance media principles as it relates to the bigger picture
- Experience with multiple communication channels and their role in brand marketing
- Experience with client's business environment and agency services business models
#LI-JK1 #LI-Remote
Additional Information
The anticipated salary range for this position is $136,000 - $219,650 / year. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Dentsu, Innovating to Impact.
Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
