Company Description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
OverviewAs part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful
ResponsibilitiesKey Responsibilities:
- Collaborate with internal teams to create datasets & visualizations for measurable campaign objectives and key performance indicators.
- Determine campaign data and tracking requirements.
- Using data to solve unique business challenges in support of all marketing activities across paid media channels (search, social, display, programmatic, linear, audio, etc. )
- Planning and documenting execution plans with an eye towards the future, including best practices.
- An eye for detail, ensuring the accuracy of the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while meeting established timelines and delivery dates
- Perform ongoing analysis using Excel, Tableau and other tools, etc. to ensure timely measurement & reporting of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and market research).
- Being curiosity driven, and continually challenging the status quo, building towards automation and scalability.
- Demonstrates ability to self-explore data and tools with little dependency on manager.
Qualifications- Bachelor’s Degree in related field (i.e. mathematics, marketing, Pharma marketing, digital marketing, finance, etc.)
- Excellent written, oral communication and presentation skills
- Strong analytical thinking with an abundance of intellectual curiosity & ad tech acumen
- Experience with Campaign Manager, Search Ad 360, and website analytics tools a plus (Adobe Analytics preferred, Google Analytics acceptable)
- Familiarity with third party research partners such as Kantar, Nielsen and comScore a plus
- Intermediate data visualization skills (Tableau, PowerBI), Excel skills (building macros, formulas, pivot tables, vlookups) and PowerPoint
- Strong project management skills
- Detail oriented, quick learner and able to balance multiple tasks
- In-depth knowledge in multivariate testing and statistical analysis a plus
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact
USMSTACompliance@publicis.com.
Compensation Range: $52,500 - $80,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/02/2024.
All your information will be kept confidential according to EEO guidelines.
