Description
We Are:
NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands.
We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content, and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech.
Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more.
Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood?
Description:
In this role, you’ll manage Google Tag Manager (GTM) for accurate tracking, set up custom tags, and optimize marketing campaigns to drive growth. Collaborating with cross-functional teams, you’ll analyze data, forecast goals, and provide actionable reports. Your expertise in GTM, Google Analytics, and CRO tools will support user engagement and conversion improvements. Basic HTML, CSS, and JavaScript knowledge is helpful for CRO tests, along with strong communication and analytical skills for seamless team and client collaboration.
You'll Do:
- Set up and manage Google Tag Manager (GTM) ensuring accurate tracking and data collection.
- Conduct marketing analysis to support growth initiatives and optimize campaign performance.
- Develop and implement custom triggers, tags, and variables within GTM tailored to business and campaign needs.
- Collaborate closely with cross-functional teams including marketing, design, development, and analytics to ensure GTM aligns with business objectives.
- Communicate and coordinate tag implementations, container merging, and migration processes to streamline tracking efforts.
- Work with the marketing team to analyze historical data and forecast annual marketing goals in alignment with overall business targets.
- Generate detailed, actionable reports to help guide data-driven decision-making across various projects.
- Leverage conversion optimization tools like Optimizely, Unbounce, and WordPress to set up, test, and implement A/B tests and other CRO initiatives that improve user engagement and drive conversions.
- Apply basic web development skills to support and implement conversion tests and optimizations across digital platforms.
You have:
- Experience with Google Tag Manager (GTM) and Google Analytics for digital media solutions and tracking.
- Strong foundational knowledge in HTML/CSS, JavaScript, DataLayer, and web analytics.
- Proficiency in building and managing custom triggers, tags, and variables in GTM.
- Conversion optimization experience with Optimizely, Unbounce, and WordPress, with the ability to implement, test, and refine CRO initiatives.
- Ability to work collaboratively with internal teams and communicate clearly on technical implementations.
- Analytical skills in data analysis, forecasting, goal setting, and comprehensive report creation.
- Familiarity with marketing technology and experience creating presentations for leadership and cross-functional teams.
- A collaborative mindset with the ability to act as a partner to both internal and external teams.
Nice to have:
- Experience in data forecasting and strategic planning based on marketing goals and historical data insights.
- Strong understanding of conversion rate optimization (CRO) and the ability to influence tracking that improves engagement and user experience.
- Exposure to additional analytics or optimization tools like Mixpanel, AppsFlyer, Hotjar, or Microsoft Clarity.
Perks of Becoming a NoGoodie:
- Flex Work Environment: Hybrid at HQ and remote globally
- Recharge Anytime: Unlimited PTO Plan
- Level Up: Mentorship & Career Growth Support
- Always Be Learning: Access to Top-tier Resources & Industry Experts
- Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
- Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
- Grow With US: Endless Opportunities to Lead & Succeed
- Keep on Shining: Ongoing Employee Development Programs
EEO & Compensation Transparency:
NoGood is committed to pay transparency and equity among all employees and provides employees an environment where pay transparency and dialogue on compensation are allowed. NoGood complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $16.00/hr
At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.
