Company Description
Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.
If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.
Go ahead, the world is waiting.
Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.
Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.
Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.
Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.
Job Description
You will be the key stakeholder in building strong partner-relationship with clients through a thorough understanding of the business environment and of the digital landscape. The role will also require you to work hand in hand with local Publicis teams across Thailand, Vietnam, Philippines, Malaysia, Singapore, Korea and Indonesia
Key Responsibilities
- Becoming a regional consultant and trusted adviser to regional stakeholders by continuously building a relationship and rapport with them
- Supporting big client mandates by implementing initiatives across different markets. These mandates range from first party data deployment to measurement
- Act as a regional police to ensure that cross-market campaigns are standardized by guiding local planning teams on what to do
- Serve as first level coach and supervisor for the team to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development
- Be a jack of all trades when it comes to upselling or cross-selling Groupe solutions on top of the current scope of work to deliver more value to clients
- Be the person that finds new paths through partnerships and understanding of external and business environment as well as what is happening on the platforms to make recommendations and test new plans
- Becomes a project manager for regional workstreams ensuring end to end delivery of the work and tasks required
- Act as the single point of contact for all Power of One workstreams (Media, Creative, PR and other Groupe solutions) for new business workstreams
- Bridging planning efforts with activations by making sure that the local teams are always tied to the hip with the Center of Excellence team
Qualifications
- 8-10 years media and connections planning experience required, with focus on strategic and operational planning and execution, preferably in regional/global accounts. Multi-market experience would be a plus
- Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in analytics, measurement, data, and ecommerce
- Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
- Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business
- Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
