Company Description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
OverviewThe role of the Senior Associate is to be the day-to-day steward of media communication for assigned brands, including accurate budget control and flow of digital media activity. You will be required to develop and maintain a strong knowledge of the client's business and apply online media understanding accordingly to help deliver against the client’s needs/objectives. You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight, and priority setting for respective Associates. Our team is energetic, fun, and collaborative. We work on the corporate differentiation/branding part of the account. We are committed to developing good work and enjoy our jobs and team.
Responsibilities· Assist the manager in the development of offline and online media plan strategies and tactical recommendations.
· Manage and maintain accurate budgets through flowchart management and pacing checks
· Demonstrate a strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
· Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore)
· Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
· Establish collaborative, productive working relationships with partner agencies and internal teams (where/when applicable), helping create a seamless communication process.
· Demonstrate creativity, agility, and organization when problem-solving
· Clearly and accurately build data-backed POVs
· Prepare media authorizations per approved media plans
Qualifications· 1+ years of Media Planning experience
· Flowchart management experience (in Mediatools, an online tool, or Excel)
· Familiarity with Competitive systems (AdViews/Kantar)
· Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.)
· Strong proficiency in Excel
· Strong communication and presentation skills, professional, with strong teamwork skills
· Curious and motivated, solution-oriented problem solver
· Adept at time management and handling shifting priorities
· Detailed oriented and organized
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/18/2024.
All your information will be kept confidential according to EEO guidelines.
