Description
Job Description
Who We Are
Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Who You Are
- A strong writer, communicator, and presenter
- A left and right brain thinker – data powered mindset
- Comfortable working within large sets of data and numbers
- Results oriented; consistently motivated, proactive, and resourceful
- An independent worker with strong time management and organization skills
- Takes pride in ownership of work and demonstrates accountability
- A collaborative, team-oriented manager with strong delegation and organization skills; able to manage up & down
- A problem solver with foresight and the ability to develop creative solutions
- Nimble and flexible to succeed in a fast-paced environment
- A strong team player, willing to roll up their sleeves
- Interested in the digital and video landscape with a desire to innovate and keep up with trends
- Excited to lead, grow, and coach team members
- An advocate for and supporter of Diversity, Equity, and Inclusion
What You’ll Do
Team Management, Delegation, and Mentorship – 20%
- Oversee junior team members, and manage expectations with team leadership in the creation of media specific documents such as media plans, buy documents, objectives and strategies decks and other related functions
- Oversee junior team members tasks in negotiating and maintaining schedules
- Support team in setting goals and project tasks & timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success
- Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
- Manage and develop junior team members growth plans and career goals: including providing clear next steps for growth, suggest training opportunities, and ensure actions are taken
- Provide ongoing education and training on best practices, media principles, policies/procedures, and computer systems to junior team
Relationship Management – 10%
- Foster strong, mutually beneficial relationships, building trust and accountability with Horizon Media departments to facilitate problem solving, i.e. Business Solutions, Social Marketplace, HX AdOps, Analytics, as well as clients
- Work closely with vendors to promote advantageous relationships for our clients
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
Buy Negotiation, Development, and Account Management – 40%
- Negotiate aggressive and advantageous pricing with vendors in various marketplaces (Upfront, Scatter, Direct Response, Opportunistic, Biddable, etc.)
- Steward buys across multiple accounts, managing to individual client KPIs and deliverables (GRPs, Impressions, response data)
- React quickly to campaign results, and implement required optimizations as directed while also providing client facing insights into buying strategy, network performance and optimizations
- Manage RFP creation and review of partners/site responses, act of point of escalation for partner negotiations
- Oversee management of budgets and deliverables (GRPs, impressions, response data, etc.) across investment tactics and team members
- Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
Media Strategy – 20%
- Aid in developing and articulating media strategies as it pertains to digital planning and buying, building tactical plans per client KPIs; responsible for proofing and delivering final buys
- With the guidance of the account team, learn to incorporate data from Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Stay on top of marketplace conditions, monitoring trends, tools, opportunities and applications within digital and video environments, and appropriately apply that knowledge to campaign strategy and client goals
- Provide final sign off on insertion orders within internal systems tool and accuracy of plan details
Reporting & Analysis – 10%
- Collaborate with Horizon Next Analytics & Business Solutions teams to aggregate data and ensure standardization across Next accounts
- Act as resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across the buying strategy and partner performance
- Review dashboard and all insights and provide feedback as necessary to ensure accuracy ahead of client delivery
- Oversee weekly campaign pacing, clearance and goal delivery, reacting quickly to results and implement required optimizations for all accounts
Preferred Skills & Experience
- Experience working in fast-paced advertising/marketing environment
- Minimum 5 years’ experience in active buying across various channels and buying methods (video, display, programmatic) for both performance and awareness driven campaigns
- Strong Excel skills and comfortable working in PowerPoint
- Negotiation skills and existing media industry relationships
- Excellent organizational, time-management, and prioritization skills
- Leadership and supervisory experience
- Excellent and effective verbal and written communication skills; able to confidently present and make recommendations to internal teams
- Buy-management experience, analyzing metrics including CPL & CPM
- Familiarity with marketing principles, analytics and concepts
- Experience with third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
- Experience with biddable channels and partner direct
- Experience developing strategic video and digital media recommendations
- Understanding of advanced analytics and performance media
#LI-LT1 #LI-Hybrid #HN
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$80,000.00 - $95,000.00
A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
