Company DescriptionArc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making brands irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love.
OverviewAn Account Supervisor demonstrates market insights and contributes to the strategic marketing plan. Provides day-to-day leadership of the strategic plan execution and ensures creative product achieves client’s and agency’s objectives. The Account Supervisor also oversees the day-to-day execution and ensures high-quality, cost-effective results. This role is responsible for maximizing the client’s budget by looking for timely, strategic solutions.
Responsibilities- Acts as a client advisor for strategic marketing issues; partners with client to develop marketing strategies that inform creative briefs
- Communicates with client regularly to obtain updates on the client’s business
- Contributes ideas for innovative, comprehensive marketing solutions that build the client’s brand with local financial advisors
- Draws on knowledge of the integrated communications industry and theory to create innovative, comprehensive marketing solutions that build the client’s brand with local financial advisors
- Anticipates potential changes and obstacles with the client’s business and/or our relationship and involves the appropriate resources to bring resolution requirements
- Projects optimism and calm in the face of challenges
- Has global knowledge of client and brand initiatives, also has a grasp on client competitors
- Analyzes and communicates in market results and monitors brand threats and opportunities
- Possesses a thorough understanding of the client’s business, brands and industry, including the client’s cost and time parameters
- Leverages business knowledge and knowledge of client’s business objectives to meet or exceed client delivery
- Builds strong, trusting client relationships to build hunger for bold, untested ideas
- Understands client’s communications measurement tools well enough to influence decisions related to results
- Conducts all client meetings and works with client to identify opportunities for future improvements
- Facilitates development and delivery of all value-added requests
- Presents new ideas and innovative approaches to solving client business issues
- Identifies opportunities and makes suggestions for action
- Responsible for obtaining client’s approval on production cost estimates
- Obtains final client approvals
Creative
- Provides business information to and develops creative briefs with Planning
- Oversees execution from initial concept through final measurement
- Ensures creative product is developed according to deliverables
- Anticipates issues in the creative and production processes and works to avoid them
- Addresses client/internal questions related to the briefs throughout the creative process
- Provides guidance and oversees timing, budget and legal for creative briefing
- Provides meaningful feedback on the creative brief, possesses proven creative influence
- Conducts testing meetings; identifies key learnings and creative implications
- Ensures the archiving of creative work and strategic documents
Project Management
- Collaborates with strategy, media and creative teams in the development of the agency’s recommendation for advertising mix
- Collaborates with VP, Director to develop yearly deliverables plan and production budget
- Monitors project scope and helps define project resource requirements
- Optimizes use of team’s time and resources on each project
- Helps others execute complex ideas
- Manages ways to bring ideas to life across departments and within budget and timing parameters
- Gains support and ownership of all key stakeholders to execute project plans on time and budget
- Conducts production meeting and internal and external reviews of work
- Approves individual project plans and timelines
- Reviews production cost estimates and confirms client approval
- Troubleshoots issues with cross-functional Account team daily
- Maintains quality assurance and continually improves work processes driving toward flawless execution that exceed client expectations
- Supervises the writing of weekly status report and attends internal and external status meetings
- Determines alternate methods of meeting project deadlines/goals
- Understands P&L issues and identifies opportunities to reduce costs
- Understands the meaning and impact of key financial measures and how to use financial analysis to create project cost and budgeting
Leadership
- Creates a positive agency/team culture
- Reinforces roles and accountabilities internally and with the client
- Identifies opportunities to incorporate sister agencies and ensures strategic alignment
- Encourages the team to contribute new, innovative ideas for improving the agency’s strategic, competitive advantage
- Helps people see how they fit into the accounts and agency’s vision
- Confronts others constructively on important issues and problems
- Deals well with conflict and overcomes objections
- Identifies opportunities to utilize the entire agency and sister companies to get the best ideas to market
- Guides, advises, assistants and stimulates all team members with the explicit goal of developing the agency’s account management talent
- Is concerned with agency’s profitability, and is alert to opportunities to build additional business from clients
- Demonstrates a commitment to the agency “team” as part of a positive mindset about the work, the client, and agency staff that in involved
- Demonstrate unity behind team and agency decision-making
Qualifications:
- 6+ years Business Leadership experience in an agency setting
- Experience developing through the line solutions for shoppers in the on premise and retail -channels rooted in brand, shopper, and channel insights
- Ideal candidate has background working on CPG brands. Experience working in the alcohol/spirits or beverage categories is a plus, but not required
- Retail market knowledge and experience working across all provinces
- Understanding of various classes of trade: Grocery, Convenience, liquor board and ability to tailor shopper solutions accordingly
- Approaches each assignment with curiosity, open-mindedness and forward-thinking
- Works seamlessly across agency functions
- Shares information, ideas and opinions in a way that contributes to solutions
- Manages conflict in a way that moves the team forward
- Effectively communicates, informs and involves others to achieve shared objective
- Passionate about ideas, brands, the agency and our clients’ business
- Demonstrates a strong work ethic that is determined, tenacious and tireless, a bias for action and extraordinary dedication to results
- Is comfortable with uncertainty, change and pressure
- Thinks through problems by quickly narrowing in on core issues and identifying innovative and effective solutions
- Generates and pursues innovative ideas to improve the client’s and the agency’s business
- Works to pursue the of best creative ideas and creates an environment supportive of the best creative
- Acts in accordance with a set of world class professionals and personal standards
Additional Information:
- Location – Toronto Canada
- Ability to travel and spend time in the client Toronto offices
- Hybrid Availability – 3 days in office, 2 days working from home
