Job Overview
As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We're revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?
Role Description
We are looking for a Senior Manager, Growth Marketing to help us increase the velocity and effectiveness of new customer acquisition. Reporting to the Director of Growth Marketing, you will work closely with the channel leads to identify, test, and validate new channels and tactics that we can reliably add to our media mix.
Required Qualifications
As a Homie, you are a bar raiser, this means you come with:
- 3-5+ years of hands-on channel experience across paid search, paid social, paid app, display, and offline channels in a B2B SaaS environment (bonus if you have experience with PLG or freemium motions)
- Experience crafting and running web and channel experiments (both digital and offline) to drive new customer acquisition
- Experience using paid marketing tools (e.g., Google Ads), marketing analytics and tracking tools (e.g., Google Analytics, Google Tag Manager), search and SEO tools (e.g., GSC, SEMRush, Ahrefs), data visualization tools (e.g., Looker / Tableau), as well as experience with Excel / GSheets and SQL
- Strong analytical and problem-solving skills with the ability to help us assess and forecast opportunities, manage month-to-month budgets, and evaluate marketing efficiency
- Strong understanding of marketing principles and strategies
- Track record of being entrepreneurial and a self-starter with a high level of ownership
- Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and present complex ideas in a clear and concise manner
- Resourceful, fundamentally curious, and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted"
- A lover of local businesses — supporting and building great products for them
- Ability to collaborate in office weekly on Tuesdays and Wednesdays
Responsibilities
As a Homie, You Will Make An Impact By
- Developing and executing on our channel testing roadmap and acquisition strategy across multiple net new paid and organic channels to drive efficient and scalable acquisition
- Taking a best-in-class approach to multi-channel marketing by working with channel leads across paid, organic, and CRO to ensure we are continually evolving and driving outsized revenue growth within our funnel
- Partnering cross-functionally with Product Growth, Product Marketing, Lifecycle Marketing, Sales, and RevOps to drive revenue performance in both core and net new channels
- Improving scalability and efficiency within our existing Paid Media channels by identifying improvements and areas of opportunity
- Fostering a data-driven and analytical culture across all of Marketing
Benefits
What We Offer
- Stock Options - Everyone is an Owner!
- Competitive group health benefits coverage for you and your eligible dependents
- Group Investments, TFSA as well as an RRSP plan which offers a 4% company match
- Employer supplemented Medical, Dental, and Vision Insurance Plans
- Company-paid holidays and 20 days accrued PTO per year
- Continued learning and development stipend
- Paid parental leave after 1-year of service
- Top-of-the-line equipment and stipend for workspace setup
- Work from home days, Monday, Thursday, & Friday
- Meals provided at our vibrant workspaces
- Team offsites and monthly opportunities to engage with fellow Homie
Interview Process
What to Expect During the Interview Process:
- Meet the Talent Acquisition team
- Meet the Hiring Manager
- Participate in a Technical Interview
- Meet the Leadership team
- Professional Reference Checks
- Background Check + Offer Stage
- Welcome to the team, Homie💜🎉
Company Information
Our mission is to make small business teams unstoppable.
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.
Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.
