Job Description
The mobile games industry is quickly evolving around us. There are over a million apps that are fighting for the attention of consumers, but only a handful will ultimately win. Uken Games is looking for a Performance Marketer who is ready for the challenge of growing our portfolio of games into massive blockbuster titles.
Responsibilities
- Overseeing new user acquisition campaigns to maximize ROI, ensuring efficient allocation of budgets across various channels
- Enhancing user acquisition efforts by conducting A/B tests and implementing strategies to meet performance objectives
- Conducting market research and competitor analysis to identify new growth opportunities and stay ahead of emerging trends
- Collaborating with the Analytics team to develop data-driven insights, set and track targets, and create reporting tools for monitoring and evaluating success
- Working closely with in-house creative teams to produce compelling marketing assets, utilizing trends and testing frameworks
- Support the management of relationships with external partners, including advertising platforms and media agencies
Required Background
- Bachelor's degree in Marketing, Mathematics or relevant field or equivalent experience
- Experience in managing advertising campaigns for multi-platform games across different channels (E.g. Facebook, Google, Unity) and international markets
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
- Data driven mindset to understand and use data to identify insights and creative solutions to growth problems
- Strong presentation skills and proficient with Excel and PowerPoint or other presentation software
- Proven ability to take ownership of projects and drive outcomes in a collaborative setting
- An ability to iterate quickly and operate independently in a demanding and dynamic environment
- An appetite to learn, grow, and take on increasingly more responsibility
Bonus Qualifications
- Familiarity with analytical tools like SQL
- Familiarity with mobile app attribution
- A strong passion for games especially free to play
- A strong passion for understanding user behaviour
Work Environment Benefits
- Equipped with a high-end laptop, mobile device
- Competitive salary, extended health and dental benefits and allowances
- Collaborative, coaching and mentoring culture
- Remote and in-person team building events and celebrations
- 4 day workweek and remote work model
About Uken
Uken builds games that people everywhere love. Who Wants To Be A Millionaire? and Jeopardy! World Tour are the top 2 trivia games, engaging millions of global players every month. In 2020, Uken released Ava's Manor, a solitaire game where users renovate and decorate the manor while discovering mysterious clues and dabbling in a romantic love story.
We consider ourselves data-driven designers, technologists, and artists. Through collaboration, we pair the craft of design with feedback and data to deliver a pace and rhythm in each game session that immerses our audience and leaves them wanting more. We have a quirky, nerdy culture that fosters creativity, collaboration, quality ideas, and a data-driven mindset. We believe in moving quickly and improving constantly, and that mantra is reflected in the weekly updates we make to our games and internal technologies. We have an appetite for pushing technical boundaries but with a focus on practical use.
Diversity Statement
Uken welcomes applications from racialized people, Indigenous peoples, people with disabilities, and people from gender and sexually diverse groups who would contribute to the further diversification of our team. Uken is committed to offering reasonable accommodation to job applicants with disabilities. If you need assistance or accommodation for any part of the selection process due to a disability, please contact us at jobs@uken.com
