Company Description
At Starcom, we are the Human Experience Company. We know brands will only thrive if they anticipate people’s desires. We create experiences people love and actions brands need. We are stronger because our commitment to human outcomes is proven to drive better business outcomes. When others dehumanize people as mere data points, we will win by knowing and treating them as human beings. Over the past couple of years, we have been building something different by transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Starcom to be the media agency of tomorrow. One that both you and I want to work at. We also work very hard in creating a truly inclusive and empathetic culture, one where our talents feel empowered to voice their opinion, do their best work, all while having a good work life balance.
Overview
Ensure that client relationships continue to be strengthened by quality of deliverables and client satisfaction with the work. Maintains an in-depth knowledge of client business Interpret digital data analytics and how it affects clients business objectives Work closely with internal Publicis agencies to ensure holistically, we are doing what is right for the client business Able to demonstrate to clients how proposed digital media solutions will show expected return on investment with company. Actively listens to clients and continually identifies opportunities that have the potential to build clients’ business, and, at the same time, is able to professionally and persuasively push back and redirect clients (saying “no”) when necessary Ensures the quality of work for all client deliverables Continually assesses the competitiveness of group practices against relevant competition, industries and markets. Recognized as expert with clients and industry peers Digital Expertise / Holistic Approach Expert knowledge in digital media, emerging technologies and ability to identify opportunities for client’s business needs Traditional media experience preferred but not required although a holistic approach in planning and executing digital media is a must Understanding Analytics and how it pertains to clients business objectives Behaviors and deliverables consistently demonstrate thought leadership and innovation. Able to fully understand the digital media analytics and expertly interpret and action on it Recognized as digital media expert with team and with other groups within the company Develops process improvements, best practices and automation to ensure consistency, flexibility and efficiency resulting in solutions that meet or exceed clients’ expectations. Maintain overall control of work-flow and assigned subordinate responsibilities within the group Ensures current staff is fully utilized and operating effectively to meet client needs within budget Oversee the progress of all projects Provide assistance, where necessary, to assure timely completion of projects • Maintain quality control of all group projects Ensure that projects are produced completely, correctly and with a maximum of manpower efficiency Intercede as much as possible as to encourage individual subordinate initiative and to observe their personal abilities and growth Stimulate subordinate productivity and growth by: Allocation of assignments which combine to make productive and effective use of each person’s skills, as well as motivating their interests and challenging their minds Encouraging thorough evaluation of media proposals and alternative media opportunities Supporting direct contact with account groups and clients Assist in providing formal training of strategy teams and clients on digital landscape, tools and processes and execute all special department assignments requested by management Supports business development and other Group Directors in the identification, prioritization, positioning, high level estimation, and scoping of new opportunities. Supports the business development team in the creation of presentations and proposals to win new client business Provides direction, management and support to individuals within group. Articulates company and group mission as well as group goals and individual goals. Continually communicates with individuals to ensure people and their work are aligned with group mission and goals. Identifies development plans and supports group members’ growth into positions of progressive responsibility with increased levels of contribution. Proactively communicates performance goals, as well as accomplishments and improvement needs to staff members on a regular basis. Prepares thoughtful, thorough, and timely annual (at least) performance appraisals that consistently and fairly indicate staff members’ performance relative to expected performance for each position – and completes documentation according to established timeframes. Effectively and professionally handles performance issues as they occur. Effectively trains and develops media assistants, strategists, supervisors in company practices as well as planning and/or buying strategies and execution. Trains administrative assistances and media coordinators to support group needs. Ensures productive working relationships among team members and between agency departments, other agencies, clients and media vendors.
Qualifications
10 + years of progressive levels of responsibility in media planning, buying and management Demonstrated business acumen and a track record of success in the media services profession Excellent written and verbal communication and presentation skills Strong negotiating skills Solid interpersonal and teamwork abilities Able to build and strengthen client relationships Demonstrated leadership and management skills Demonstrated critical thinking and problem solving abilities Strong analytical abilities Strong command of media research and reporting resources
