Company DescriptionPublicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis. Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology.
OverviewThe Performance Marketing Specialist is responsible for the management of digital activities across social, search and display platforms.
He will plan and execute the paid digital media campaigns as well as manage the optimization and reporting.
In collaboration with cross-functional teams, our specialist will be essential to ensuring that integrated digital strategies are aligned with client’s objectives.
To be ideal for this role, our candidates has already decided on a career in SEM and is highly motivated to continue learning and growing in the field.
Key Accountabilities:
- Strategize, execute, monitor and manage campaigns across multiple platforms Oversee growth in performance to meet client’s business goals and strategies.
- Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return Map ad formats to advertising objectives.
- Manage a test and learn strategy across traffic to drive insight into brand traffic behavior Plan and Optimize landing page testing Report on key performance indicators and lead generation initiatives Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing.
- Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance
- Build Budget Recommendations & Pitch Decks Document campaign evolution to monitor overall performance and identify best practices.
- Present account reviews internally as well as to clients
- Explore new opportunities to grow campaigns more efficiently and effectively
- Test new channels and trends to build credibility, remain competitive and have possess an added value
- Ensure a data led approach to all activity, creating a clear test & learn strategy
QualificationsBS/BA in Marketing or any related field Proficient in deriving insights from data, fluent in slicing/dicing data
Performance marketing experience highly desirable
Proficient with Microsoft Excel, Word, and PowerPoint
Basic technical knowledge is a plus (HTML, reading ASP, PHP code...)
Knowledge and experience in retargeting/remarketing Experience on Amazon search (AMS) preferred
Google AdWords or other marketing/media platforms experience a plus
