Company DescriptionLeo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Allstate, Esurance, Firestone, Jim Beam, Kellogg's, Kraft, Marshalls, MillerCoors, Nintendo, P&G, Samsung and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
OverviewAs a senior leader, you will work very closely with the Head of Content to drive collaboration, product innovation, and product leadership for global clients. You will oversee content teams and continuously drive evolution in team, client, and product suite while also being responsible for business growth, talent acquisition, reducing turnover, and enhancing the agency's external reputation.
Key Responsibilities:
- Lead and manage the strategy and transformation vertical within the Content Practice including all aspects of business development, project delivery, and team management
- Drive business growth by increasing new client acquisitions, revenue, and profitability, as well as proactively identifying and pursuing organic growth opportunities.
- Conduct client/agency health check audits to assess relationships, servicing, opportunities, etc for your account(s)
- Foster a client-centric decision-making approach enabled by ongoing feedback, established trust, and maintenance of positive reputation.
- Establish and maintain a centralized repository of resources, training materials, and best practices to promote expertise and knowledge sharing within the practice.
- Collaborate closely with agency heads, business leads, other practice leaders, and partners to drive growth.
- Work closely with global Content counterparts for inspiration, product innovation, knowledge transfer, and capacity planning.
- Foster a culture of excellence, collaboration, and innovation within your team, the Content practice and the wider set of Groupe practices.
Main Tasks:
Technical & Product
- Develop content strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities for assigned client(s).
- Create strategies that have breadth across all digital & content spaces (social media, website, partnerships, creators & influencers, production), but also depth in terms of details.
- Respond to the business, marketing, brand, and communications goals with content-based solutions rooted in strategy and aligned with data and insights
- Serve as the escalation point of contact for across all phases of content development
- Perform consistently against all published KPI's and scorecard objectives
- Create content solutions that set new content standards and beocme award-winning work
- Collaborate closely with vertical leads within the Content Practice and beyond to create & most importantly, implement effective content strategies
- Have a solid understanding of Publicis Groupe products and services to successfully navigate them and utilize them in our clients’ businesses.
- Drive business growth and vertical growth internally with practices, agency brands
- Lead all financial, legal, contractual and high-level matters for your account(s) and ensure understanding within your team on the reasons.
- Build effective leadership circles within your team who can own and spearhead various responsibilities
Business Acumen & Operational Efficiency
- Utilize all available platforms and tools to drive process efficiency, enhance ways of working, and digitise our operating models.
- Finance savvy and ability to take the right decisions to impact your account, product and/or vertical.
- Develop winning pricing models and strategies to drive financial stability and positive profitability for your assigned account(s)/product(s)/vertical.
- Lead on all talent requirements: talent upskilling plans, career development, performance appraisals, hiring process, and team restructuring.
- Lead on all revenue forecasts and identify new revenue prospects across brands.
- Conduct in-depth analysis of business operations to identify areas for improvement, opportunities to increase revenue and cost savings.
- Provide guidance and recommendations on financial management and business strategy.
- Increase influence with key stakeholders in Publicis Groupe to nurture strategic relationships.
- Strong business sense and ability to understand client objectives and goals
- Experience in managing and leading teams, with a focus on optimizing team productivity and efficiency
- Ability to identify potential areas for improvement and implement effective solutions
- Be comfortable discussing financial, operational, talent and product related conversations with leadership at Publicis Groupe, clients and partners.
- Keep up-to-date with industry trends, emerging technologies, and best practices in business strategy and operational efficiency.
- Develop and maintain strong relationships with clients to ensure ongoing success.
- Strong organisational and time-management skills
- Excellent budget management skills and ability to develop and manage project budgets
Innovative & Analytical Mindset
- Conduct in-depth research and analysis of market trends, consumer behavior, emerging technologies and platform insights to identify content opportunities.
- Proven ability to think creatively and develop innovative solutions to problems
- Strong analytical skills and ability to use data to inform decisions
- Excellent communication skills, with the ability to articulate ideas clearly and effectively
- Strong presentation skills and ability to present ideas and strategies to clients and internal teams
- Comfortable in turning complex information into simple solutions
- Ability to work collaboratively and manage relationships with both clients and internal team members
- Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
- Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
- Able to handle complex issues and make decisions even when missing information.
- Able to proactively develop meaningful relationships with key decision makers across functions.
- Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
- Able to build succession plans and grow and mentor future talent.
- Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse teams.
- Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
- Able to understand, inspire and motivate their team to pursue goals and deliver beyond their beliefs.
- Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
- Capable of coaching and supporting others by aligning career expectations, defining success criteria and providing actionable, open and constructive feedback.
- Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
- Able to handle complex messages and is able to convey issues to facilitate others' understanding.
- Able to manage multiple viewpoints to build consensus and create positive outcomes for all stakeholders.
- Initiates and leads open conversations with internal and external stakeholders to build trust and ensures long term influence, partnership and support.
- Empowers individuals to solve problems and creates opportunities for others to grow and demonstrate their learning agility.
- Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices.
- Able to encourage their team to evolve processes and improve collaboration to drive efficiencies, quality and effectiveness.
- Steers teams on key-clients strategies and ensures delivery of a superior output.
- Drives a culture of trust with peers, clients and other stakeholders.
- Showcases agility and ability to adapt to different situations based on past experiences, feedback and industry changes.
- Is able to set high impact objectives and goes above and beyond to exceed performance.
- Demonstrates the Growth Mindset and is capable of taking ownership of personal development to continuously evolve and futureproof their capabilities.
- Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
- Approaches situations and individuals with honesty, integrity, transparency and humbleness.
- Able to stay resilient and maintain drive and a positive outlook when faced with challenges.
- Actively listens and is receptive to others' feedback on performance.
- Able to take justified risks when appropriate and takes accountability and responsibility when things don’t go as planned.
- An early identifier of change, is able to proactively develop and share plans to seize the opportunity.
- Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.
- Able to listen to other people in a way that they feel understood, and is respectful of others.
- Capable of making timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.
- Able to build initiatives despite doubts or resistance from others to deliver strategic impact.
- Able to promote, champion and model wellbeing to sustain high performance.
- Bachelor's degree in a related field, such as marketing, advertising, communications, or business administration. A masters is a plus.
- At least 12 years of experience in a related role, with a focus on managing client relationships and leading teams
- Proven track record of success in developing and implementing effective digital, content and social media strategies for clients
- A strong track record of meeting or beating revenue goals.
- Experience in working in a fast-paced agency environment. When we say fast, we mean it.
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Thorough understanding of all aspects of selling, designing, performing and delivering large complex projects.
- Ability to communicate across all levels of clients (from junior to C-level) and all levels of the agency.
- Deep level of understanding of the content landscape and its role in driving business
- Strong leadership abilities and the ability to teach and mentor direct reports
- Excellent problem-solving skills.
- Proven ability to build close client and inter-agency relationships.
- Strategic thinker – able to challenge the client’s brief to provide the right solution
- Ability to work under pressure and tight timelines.
- High attention to details with ease in using large data coming from content projects
- Microsoft Powerpoint, and Excel advanced proficiency. You should be able to deliver killer slides and control spaceships with Excel.
