OverviewAn expert across all creative and media agency services and platforms.
A hands-on future leader across all facets of the brand agency’s business with the ability to converse confidently and lead on all clients servicing needs, be it technology, data, content, trading, planning, strategy or creative. Future leaders that will be solidifying and delivering the vision for the agency built from a culture of high performance, innovation…. leading to a unique differentiated marketplace proposition.
Focus on solving problems and growing clients’ businesses keeping true to a sound and profitable commercial model.
A strategic trailblazer who boldly takes risks and makes difficult decisions that propel the agency into the future. Transforms capabilities, inspiring and engaging talent along the journey, while setting the vision and strategic direction of the client’s business through consultative partnership. As a growth mindset leader, the Business Lead is an advocate of high-performance culture and uplifts team performance by empowering and coaching, while creating a distinctive culture of accountability and inclusivity that ignites engagement and enables high performance and collaboration.
The Business Lead is a driver of agnostic collaboration/interdependency, growth mindset, adaptive gene, resilience, savviness in Data/Technology, very agile, consultative selling (upselling/cross selling), commercial acumen, comfortable in change, simplifying the complex, Influential and impactful.
- Manage, maintain and develop the client relationship including servicing the business end-to-end.
- Oversee the overall performance, profitability, growth, and reputation of the agency.
- Responsible of all outcomes, quality control and the health of the relationship with the client across all disciplines, practices, facets of the business internal and external.
- Generate year-on-year revenue growth supported by visionary business plans set in collaboration with the CEO of the brand.
- Set the yearly strategic roadmap with the client on business transformation by becoming the trusted consultant and authority on the client’s Consumer Journey and the advisor on how to optimize marketing spend.
- Be the single reference to setting, negotiating, understanding, and activating the client’s Master Service Agreement (MSA) end to end. Ensure that the MSA is upheld in its entirety and ensure all SLAs are followed.
- Responsible for the management of the client’s P&L end to end ensuring a healthy and profitable P&L. This responsibility spans across understanding all the elements of the P&L and optimizing them for the best outcome of the agency and the client.
- Drive business transformation of existing clients and actively pursue new opportunities. Configure best in class capabilities in service of clients’ unique business needs, collaborating closely with other agencies and practices within the Groupe with a continous focus on cross selling and upselling the client where applicable.
- Being the constant audit holder of opportunities with the client and ensure the constant involvement of the Groupe subject matter experts.
- Drive collaboration between client, client’s team and practices to ensure that the best strategic solutions are presented to the client and ensure an unparalleled competitive advantage is given to the client within their industry.
- Constantly aim to drive award winning work delivered to the client with the aim to both give recognition to the client in their industry and get recognition as an industry leader in our field.
- Elevate the client and the client’s team by training and knowledge sharing across the different disciplines and areas that our industry and our Groupe covers.
- Have an entrepreneurial approach to driving higher revenues for the client and have an outreach not only to the CMO at the client’s side but also the CEO.
- Develop a detailed understanding of competitors’ service capability in the local market while anticipating future trends to ensure agency performance is consistently ahead of competitors.
- Create positive momentum that propels the team forward and ensure such momentum is sustainable by injecting fresh ideas & insights, innovation, cultural events, team bonding and one-on-one meetings to inspire the team to succeed.
- Be an integral part in new business development specifically if the group is hunting a client of similar vertical.
- Ensure a RASCI matrix (Responsible, Accountable, Supportive, Consulted, and Informed) is always up to date for your client’s end-to-end management including of all the tasks, products, projects, reports… that are delivered to the client and are existing in the MSA or any additional contracts/scopes that are signed with the client.
- Responsible for driving cross client collaboration to drive both business growth as well as strategic alliances cross industries.
- Have a hunter’s mentality and instill this mentality across the team to ensure a supercharged productive team environment.
- Manage client portfolio revenue with forecast accuracy, as well as the internal processes for approvals.
- Demonstrable ability to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simply fresh perspective.
- Expert-level quantitative analysis & critical reasoning skills; ability to apply a broad range of frameworks, approaches, and methodologies to solve complex business problems.
- Create empathetic and precise brand experiences that engage customers at the right moment in an inclusive and human way.
- Deploy leading communication insights to help clients plan and implement solutions to drive results.
- Manage, collaborate, and contribute to a successful integrated brand/client team at a strategic and business building level.
- Have a creative flair and the ability to approach things from a different perspective, a razor-sharp mind capable of thinking on your feet in high profile/pressure scenarios and an unquenchable thirst to learn every aspect of our clients’ business.
- Shaping strategic thinking and decision making across your accounts/client portfolio.
- Developing brand strategies and propositions; creative briefs; client presentations; audience profiles; customer journeys; communications and channel strategies.
- Taking a big-picture view of your clients’ challenges; considering all factors that might affect their brand and communications strategy and developing strategic recommendations to drive our clients’ businesses forward
- Superior marketing skills, with proven track record of developing winning marketing campaigns that contribute to clients and business growth, based on soft and hard data.
- Strong customer focus with the ability to get into the customer mindset and articulate the Groupe, products and assets in a way that is meaningful and will resonate with clients’ briefs and projects; ability to map out a consumer journey across campaigns, products, and assets that tells a cohesive and integrated story to our clients.
- Positively impact the agency’s new business drive through involvement in pitches.
- Proficient in strategic thinking in regards to web 3.0 and value generation for brands.
- Provide valuable business insights on the benefits of web 3.0 for brands within the existing marketing mix.
- Expert in developing integrated digital and social media marketing plans.
- Full understanding in translating strategic discoveries to external facing marketing narratives brought to life on social and digital.
- High competency in consumer journey design, information architecture and digital content.
- Good understanding of digital experience design and strategy
- Expert knowledge of agile process leveraging new tools and techniques to enhance time to market, quality of output and content performance
- Able to define and differentiate the role of the different platforms in the marketing mix
- Strong ability to lead efforts to uncover trends and insights through analysis of platform data
- Full understanding of how to transform a digital marketing funnel into an end to end marketing strategy
- Ability to lead strategic goal setting per campaign and work against achieving these goals with precision through detailed marketing and channel activities
- Full understanding of consumer journey development and analysis through mastering tools that allow you to read and derive meaningful actions from the data captured.
- Bridge the gap between the uncovering of key behavioral insights, creative platform and manifestos to activate digital content in the marketing funnel with more granular and targeted formats.
- Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
- Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
- Able to handle complex issues and make decisions even when missing information.
- Able to proactively develop meaningful relationships with key decision makers across functions.
- Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
- Able to build succession plans and grow and mentor future talent.
- Encourages others to value difference, collaboration and positive spirit while getting the best out of their diverse teams.
- Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
- Able to understand, inspire and motivate their team to pursue goals and deliver beyond their beliefs.
- Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.
- Capable of coaching and supporting others by aligning career expectations, defining success criteria and providing actionable, open and constructive feedback.
- Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.
- Able to handle complex messages and is able to convey issues to facilitate others' understanding.
- Able to manage multiple viewpoints to build consensus and create positive outcomes for all stakeholders.
- Initiates and leads open conversations with internal and external stakeholders to build trust and ensures long term influence, partnership and support.
- Empowers individuals to solve problems and creates opportunities for others to grow and demonstrate their learning agility.
- Capable of breaking down silos to enable cross collaboration by leveraging expertise resulting in cross-selling across different Groupe verticals and practices.
- Able to encourage their team to evolve processes and improve collaboration to drive efficiencies, quality and effectiveness.
- Steers teams on key-clients strategies and ensures delivery of a superior output.
- Drives a culture of trust with peers, clients and other stakeholders.
• At least 15 years of experience in communication and advertising and managing clients.
• 12 years’ + experience in managing and coaching successful teams.
• A strong record of accomplishment of meeting or beating revenue goals and set KPIs.
• A strong network of senior level industry professional and experts.
• Demonstrated success at building industry leading intellectual capital, processes, and ideas.
• 5 Years of demonstrated hands on experience in performing strategic planning and leadership.
• Thorough understanding of all aspects of selling, designing, performing, and delivering large complex projects.
• Strong leadership abilities and the ability to teach and mentor direct reports.
• Project management skills with ability to co-ordinate multiple projects of different scales simultaneously.
• Self-starter and self-motivated with ability to work independently.
• Ability to communicate across all levels of clients (from executive to C-level) and all levels of the agency/client.
• Deep level of understanding of relevant industry verticals including communications, media, production, PR, technology, data, digital, e-commerce, CRM, etc.
• Deep level of understanding of the functioning of the diversified services units and know when to tap on them.
• Strong organizational skills and attention to detail.
• Exceptional problem-solving skills and constant positivity upholder.
• Proven ability to build close client and inter-agency relationships.
• Strategic thinker – able to challenge the client’s brief to provide the right solution.
• Ability to work under pressure and tight timelines.
• Ability to work cross borders to source the best solution for the client.
• Strong understanding of technology and media to be able to operationalize the business.
• Understanding of content within the user journey and how personalization and automation enables and powers that process.
• Understands media and data analytics and its impact on the business.
• Ability to transform data into meaningful insights and business KPIs and vice versa
• Full understanding of how to transform a digital marketing funnel into an end to end marketing strategy.
• Full understanding of the different digital and social platforms and how the different algorithms work to leverage best use of content and media formats.
• Advanced knowledge of omnichannel consumer centric approach of social and immersive marketing.
• Full knowledge of B2C and consumer experience, acquisition & retention strategies and tactics.
• Good knowledge of digital development techniques linked to the implementation and delivery of CRM, CMS and HTML management and development
