Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
OverviewPublicis Media Exchange (PMX) launched a new Advanced TV (ATV) practice, coined PMX Lift, in June 2021. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift include products around Addressable TV and Over-The-Top (OTT) video.
PMX built out a new team across disciplines that is dedicated to supporting the sales/growth/demand of the PMX Lift product. To accommodate the increased demand and successfully launch campaigns, we are growing our team and adding depth to the specialty areas represented within it.
We are looking for a talented and highly motivated Associate Director of Client Enablement to join the growing team and help drive PMX Lift adoption, particularly working with our growth solutions and agency client teams. The ideal candidate will have the ability to work both independently and collaboratively.
On top of invaluable experience in the fast-growing, evolving ATV landscape, this role offers high visibility with PM agency leadership and executives, the chance to work across a variety of client brands/verticals and the opportunity to collaborate with different teams of experts.
Responsibilities- Able to deliver agency team overviews and onboardings of PMX Lift offerings, with the objective of growing adoption among the PM client base
- Keen interpretation of agency briefs across an array of clients – collaborating with the PMX Lift Investment & Measurement teams to ensure flawless planning of campaigns rooted in key client understanding
- Act as a subject matter expert on addressable video capabilities, with the ability to clearly articulate the nuances and differences of linear/CTV planning and buying to both internal and external teams
- Develop and maintain relationships between internal and external parties across various practice areas, including investment, strategy, data, activation and client teams
- Build net new workflow processes for advanced planning and execution, as well as identify areas for opportunity to expand current processes and drive automation improvement to overall team efficiency.
- Ability to provide quant feedback into Epsilon product teams, that helps inform data integrations and product development
- Partner with activation team members to ensure Lift campaign strategies remain consistent and unified from plan fruition through execution
Qualifications- Bachelor’s degree
- Strong ability storytell and comfortably present to an array of Publicis and agency teams
- 5+ years of experience within an agency or media company, including robust client facing responsibilities such as setting and meeting deadlines, presenting, overall client stewardship
- Experience with Advanced TV including Addressable TV and/or CTV/OTT, with knowledge of the landscape and confidence explaining the role of advanced video
- Experience preferred with Advanced TV platforms (examples including Ampersand, Dish, DirecTV, Xandr, OpenAP, NBCU AdSmart, Viacom Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
- Excellent written and verbal communication skills with emphasis on conciseness and impact
- Must be knowledgeable and feel comfortable communicating how advanced video fits into clients’ broader video strategy
- Experience with process building/workflow documentation
- Excellent relationship building & decision-making skills with ability to think quickly & creatively
- Proficiency with Microsoft Office suite and audience/data platforms
- Other preferred traits include a hand-raising attitude, high attention to detail, ability to keep meticulously organized, and taking initiative on projects
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
| Compensation Range: $91,000 - $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/25/2024. |
