Introduction
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
About the Team
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (“USCM”) manages marketing on behalf of American Express in the U.S. Consumer market with a focus on making membership essential to our customers. This includes acquiring new customers and reinforcing the benefits of membership with existing Card Members. The US Customer Growth Marketing team supports this vision by optimizing marketing of additional products and card features with the goal of deepening customer engagement and accelerating revenue growth.
Position Overview
Sr. Analyst – Digital Customer Growth Marketing
The Digital Customer Growth team is part of the US Consumer Marketing organization and is responsible for deepening our essential Card Member relationships through compelling, innovative marketing across our onsite and offsite channels. The team is tasked with efficiently delivering organic spend and lend growth through several proven and “next gen” Customer treatments on behalf of our partners across the Global Consumer Services Group.
Sr. Analyst of Digital Customer Growth for Customer Shop will support the acquisition experience on passive site for our existing Card Member base in the US. This individual will be responsible for delivering revenue through the acquisition of cross-sells, upgrades, and standalone supps across the Charge, Lend, and Co-brand portfolios. They will manage creative/copy, user experience, offers, journey optimization, and test and learn activities while supporting key product launches and refreshes within the channel. This individual will work closely with colleagues across Consumer Marketing Services, ED&A, Brand, Product, GCO/Compliance, Finance, Operations, and Capabilities teams to deliver for our Card Members and for the business.
This role requires both creative and analytical skills as well as good energy, solid relationship management, and a solution-oriented mindset. This individual must be able to successfully manage complex projects and have a strong desire to drive innovation while advocating for the Customer.
Core Responsibilities
- Support the marketing of cross-sells, upgrades, and standalone supps across Customer Shop in partnership with leader and peers
- Drive robust test and learn agenda forward by supporting creative development, targeting strategy, test design, and journey optimization for the channel
- Proactively identify opportunities for growth; work with Tech & Product to prioritize and build feature enhancements to enable better Card Member experiences and increase response
- Partner with analytics to understand channel performance, translate data into insights, and optimize accordingly
- Support the development of the channel forecast, monthly reporting/commentary, and R&O process
Preferred Qualifications
- Creative thinker who develops innovative, actionable solutions
- Challenges the status quo; speaks up and clearly communicates his/her perspective
- Strong relationship management skills, with the ability to influence stakeholders both across and upwards
- Robust analytical skills; translates data into insights
- Strong organizational skills; able to juggle multiple priorities, meet tight timelines, and operate effectively under changing and challenging conditions
- Great attitude with strong will to win; resilient in the face of challenges
- Ability to thrive in a fast-paced, dynamic environment, both independently and as part of a team
- 3+ years of Digital Marketing experience preferred
Salary Information
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
Benefits
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Equal Employment Opportunity
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
Additional Information
US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.
