Manager, Analytics

VaynerMedia • Full-time • New York, New York, United States • 3h ago

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In a Nutshell:

The primary role of the Manager is to develop effective and high-quality data analysis, insights, and recommendations that help drive business outcomes. Technical abilities include the following: SQL, Tableau, Python/R, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training.

What You'd Do:

Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
In partnership with the media, strategy and creative teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs.
Provide oversight for Associates and Senior Associates guiding them on best practices of marketing analytics

What You've Got:

5+ years experience in digital marketing analytics preferably with a media focus and specifically an in depth understanding of social platforms.
Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent
Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution
Proficiency with Python & SQL
Advanced skills in Excel including pivot tables, V-Look Ups, and macros

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!