The Company
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Overview
The Executive Director, Programmatic COE will play a critical role in our centralized agency team to develop and advance our media capabilities and standards of excellence.
A performance native and comfortable speaking in analytics and product development, the Activation Lead will operate as a swiss army knife to assess current and prospective client business to position the agency as a growth machine for their business outcomes.
While the role is a digital native, this individual should feel comfortable stretching into all advertising territories to ensure a performance mindset is applied to all media channels and outputs.
Qualifications
- 12+ years of performance marketing, preferably at an agency or consulting agency
- Track record for successfully driving digital customer growth and revenue through across paid media platforms for a direct-to-consumer brand
- Experience within subscription and/or streaming ecosystem strongly preferred
- Demonstrated ability to develop and drive strategic marketing plans for large, complex organizations
- Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
- Magnetic for clients with the capability to lead them through transformation
- Creative problem solver with an entrepreneurial spirit
Responsibilities
Strategic & Functional Lead
- Act as the highest point of digital leadership across the organization with practice experience across search, social, digital and programmatic
- Own end to end product and capability development and deployment for Hearts and marshal resources to ensure delivery on practice vision
- Operate as a performance media subject matter expert within the organization to ensure teams and process are operating at a high standard, employing best practice and maintaining expertise
- Work closely with Strategy, Marketing Science and Analytics and Investment to ideate on agency innovation and capability development in the digital and performance space
- Continually monitor the landscape for new partners and technologies that can be acquired or deployed in an effort to uplevel media capabilities
- Build senior-level client relationships to advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement
- Understand the client’s marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI
- Operate as a transformation agent for clients in varying stages of DTC expertise to improve their digital and performance media strategy and execution
Leadership
- Responsible for resourcing, load balancing, training, and access across performance marketing efforts for clients and new business opportunities
- Understand strategic and competitive position and guide capabilities to be recognized best in industry
- Contribute to industry thought leadership by collaborating on webinars, conferences, and white papers/blogs
- Assist Product Marketing efforts by writing and reviewing marketing collateral
- Foster a culture of continual learning, ensuring team members and agency colleagues are at the bleeding edge of performance media practices
Growth
- Support new business initiatives, including pitching, and responding to RFPs when needed
- Meet if not exceed aligned on discipline growth goals on a quarterly to annual basis
- Seek opportunities to identify organic growth opportunities within existing client sets
- Partner closely with our creative disciplines to bring inspired media solutions to our clients and incite business growth across Hearts and/or the OMG/OMC network
- Representing and promoting the interests of Hearts & Science internally and externally
Compensation Range
$200,000—$250,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs.
Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Equal Opportunity Statement
Hearts & Science is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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