Company Description
“If you can dream it, you can do it”
- Walt Disney
Publicis Imagine is a bespoke team dedicated to Disney with one purpose in mind – to be Disney’s most valuable partner in creating the next era of entertainment. This newly built organisation will sit under the umbrella of Publicis Media, tapping into all areas of Publicis Groupe capability, including our newest acquisition, Epsilon. We will be dedicated to Disney’s four lines of business below and are committed to delivering excellence, innovation and creativity in everything we do:
- Disney+
- Studios
- Media networks
- Disneyland Parks and Walt Disney World
The Publicis Imagine team has been designed to be simple, agile and connected, with access to the latest innovations in media to accelerate Disney’s growth around the world, Data is at the core of Publicis Imagine’s offering. Our data ecosystem, supercharged by Epsilon, will be the end-to-end platform focused on driving growth. We do this by uncovering data-driven insights that inform marketing, creative messaging and media decisions. We will look to connect all aspects of Disney’s business to unlock growth with each of their consumers from any line of business.
Publicis Imagine will be active across the globe, with the hub for EMEA based here at White City in London. We are Disney fanatics and have created a unique UK and EMEA hybrid team to deliver not only excellence in market, but also be the guiding light for the region when it comes to planning. We have brought together talent from all areas of our business, client leadership, strategy, planning, data science, content, insights and execution in agile squads that will deliver for Disney’s business.
We are excited to be building something brand new here at Publicis the best and brightest and want to come on this journey with us.
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.
Our Commitment
Publicis Imagine is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
OverviewPublicis Media is actively seeking a UK Strategy Associate Director to drive the strategy for the Disney+ UK business, as well as supporting planners with strategy creation across Disney Studios UK – one of Publicis Groupe’s largest and most exciting assignments. In this role, you will work alongside a team of planning experts, leading them towards the objective of executing the most distinctive, impactful, and efficient paid media campaigns for one of the globe's most iconic entertainment brands.
Focusing on Brand, Platform, and Original Content campaigns, you will help Disney+ unlock maximum subscriber growth amongst an ever-expanding streaming universe. Disney+ has a constant flow of premium content for all, and the world’s strongest back catalogue. It’s our job to ensure both subscribers and non-subscribers know about it, get excited about it, and feel the need to subscribe or renew their subscriptions immediately!
By taking a data-led approach, you will determine the correct course of action for campaign and annual planning. Identifying key audiences, how to reach, engage, and motivate them to action. You will also use your understanding of the wider entertainment category and media to identify and exploit opportunities to disrupt the landscape and create impact for the brand.
Responsibilities- Fulfil the role of the main strategic point of contact for the client, offering well-informed, insightful, and authoritative consultancy.
- Develop and execute UK media strategies with a data-driven approach, encompassing Paid Owned and Earned touchpoints.
- Collaborate closely with various teams including Investment, Audience & Insights, Offline, and Digital teams within the UK and across EMEA.
- Actively contribute to building the team and culture at Publicis Imagine, engaging in cross-functional collaboration and brainstorming sessions.
- Manage and update media playbooks and planning documents to align with the client's strategic direction.
Develop media strategies for launching UK film releases across Disney's theatrical portfolio, including various studios and Disney+ theatrical series releases.
Qualifications- Experience in media agency local market planning
- Confident presenter to internal staff and clients
- Exceptional organizational and interpersonal skills
- Critical thinker challenging assumptions for client delivery
Additional InformationPublicis Imagine has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
