Job Overview
The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
- Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
- Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
- Oversee budgets and flighting for all self-service platforms
- Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
- Forecast around audits and campaign analytics
- Assist the Manager and greater team with overall strategy and recommendations
- Serve as a mentor to Analysts and available for ad hoc questions and training
Qualifications
- 1-2 years of paid social media experience required
- Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
- Experience working in a client-facing capacity
- Experience using paid media to complement earned media campaigns and meet business objectives
- Proficiency in MS Office with specific strengths in Excel and PowerPoint
- Able to work independently and balance multiple tasks
- Genuine interest in the digital media space and enjoys staying up-to-date on industry trends
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
