Media Specialist, Paid Social

The Home Depot • Full-time • Atlanta, Georgia, United States • 1w ago

Position Purpose

The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns.

Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting.
Provides stewardship of media plans in conjunction with marketing goals.
Supports campaign activations and reporting on channels such as Meta, Pinterest, TikTok, YouTube, Reddit, Nextdoor, Snapchat, and Linkedin.
Provides input toward and execution support for paid Test & Learn agenda.
Key contributor to program tracking and timelines.

Key Responsibilities

45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test & learn agendas
40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns
15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices

Direct Manager/Direct Reports

This position typically reports to Manager Media. This position has 0 Direct Reports.

Travel Requirements

Typically requires overnight travel less than 10% of the time.

Physical Requirements

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

Must be eighteen years of age or older.
Must be legally permitted to work in the United States.

Preferred Qualifications

Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus
1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer
Previous experience with retail websites and analytics
Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
Presentation and writing skills

Minimum Education

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.