Job Description
We're looking for a Performance Marketing Manager focused on growth to drive and optimize marketing performance for Sage Intacct in North America's. This role centers on analyzing and optimizing multiple marketing channels by identifying and addressing funnel gaps.
The role is responsible for planning, organizing and executing outbound marketing programs that generate new prospects and improve existing opportunities for the sales team. The marketing channels include, but not limited to, email, virtual & physical events. This role will act as a liaison between marketing and sales teams, as well as central demand functions such as global/integrated marketing & data teams to develop highly-targeted audiences and multi-touch marketing automations for those audiences
Who is Sage?
Sage helps small to medium-sized businesses, the backbone of our economies, to knock down barriers and succeed with AI-powered accounting and financial management software. Knowing that 3.5M+ of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot for Sage Intacct is a prime example: https://youtu.be/TaXRflh0Nz4?si=_CVy334Jf-fmYPPI
What's in it for you?
You'll get to test and expand your skills at a stable, global SaaS company, contributing to products voted #1 in customer satisfaction for 10 consecutive years. Grow your international professional network by collaborating with globally diverse, customer-centric teams that are committed to innovation, boldness, and effectiveness. Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and prioritizes giving back to our communities via our Sage Foundation.
Location
Hybrid; 3 days of in-office collaboration from our new Atlanta office (619 Ponce - March 2025)
Campaign Strategy and Development
- Develop a comprehensive outbound marketing strategy aligned with overall business goals
- Identify key industry segments and devise targeted campaigns to maximize engagement
- Collaborate with product marketers to align outbound efforts with industry-specific themes
Campaign Management & Ownership
- Coordinate with internal stakeholders, including product marketing, content creators, and design teams, to execute campaigns seamlessly
- Establish and monitor key performance indicators (KPIs) to evaluate the success of outbound campaigns
- Foster collaboration with Sales, SDRs, and other relevant teams to ensure seamless lead handoff and follow-up
Program Optimization
- Push the envelope in creating compelling and impactful campaigns that differentiate the brand and achieve business goals
- Regularly test campaign attributes to improve performance over time
Minimum Qualifications – Is this you?
- 5+ year of experience of direct response outbound marketing
- Proven experience in performance marketing with a focus on outbound communications
- Strong understanding of B2B marketing, lead generation, and sales processes
- Excellent collaboration and communication skills
- Analytical mindset with the ability to interpret data and drive actionable insights
- Demonstrated ability to manage multiple projects and stakeholders simultaneously
Benefits
- Competitive annual bonuses
- Comprehensive health, dental, and vision coverage
- 401(k) retirement match (100% matching up to 4%)
- 32 days paid time off (22 personal days & 10 national holidays)
- 18 weeks of paid parental leave (offered 1 year after the start date)
- Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
- Sage Foundation: 5 days paid yearly to volunteer
- $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
- Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
