About Wheels Up
Wheels Up is a leading provider of on-demand private aviation and one of the largest companies in the industry. Wheels Up offers a complete global aviation solution with a large and diverse fleet and a global network of safety-vetted charter operators, all backed by an uncompromising commitment to safety and service. Customers can access charter and membership programs, as well as unique commercial travel benefits through a one-of-a-kind, strategic partnership with Delta Air Lines. Wheels Up also offers cargo, safety and security solutions and managed services to individuals, industry, government and civil organizations.
Wheels Up is guided by the mission to deliver a premium solution for every customer journey. With the Wheels Up mobile app and website, members and customers have the digital convenience to search, book and fly.
For more information, please visit: wheelsup.com
Role Overview
Wheels Up Partners is a wholly owned subsidiary of Wheels Up. Its services include Private Membership, Aircraft Management, Maintenance, FBO services, Charter Operations, and Aircraft sales. We offer a challenging and rewarding career in an exciting and dynamic industry. This is a chance to join a team which has an incredible depth of knowledge as well as the drive to deliver service excellence to our clients across a wide variety of sectors from the military to ultra -high-net-worth individuals.
Wheels Up is looking for a world-class VP, Demand Programs and Performance Marketing in either New York City, NY or Chamblee, GA to join our team of dedicated and passionate professionals, fueled by the most powerful brand in private aviation, as we continue our mission of democratizing the private aviation space through cutting-edge technology and innovative product and service offerings.
The VP, Demand Programs and Performance Marketing is responsible for generating and accelerating a qualified pipeline through the effective planning and execution of campaigns and marketing initiatives that support new sales activities and customer expansion, while playing a pivotal role in the development, organization, and coordination of the corporate marketing strategy. Responsible for driving measurable growth across marketing channels by optimizing campaigns based on performance data. Responsible for optimizing ROI for Marketing spend across digital channels.
Responsibilities
- Develops a performance marketing strategy and designs campaigns across platforms (search, social, other media)
- Drives lead generation efforts by optimizing acquisition channels and identifying new customer segments for growth
- Develops strategies for customer retention through lifecycle marketing, including remarketing and email campaigns, to increase customer lifetime value (CLTV)
- Ensures consistent implementation of marketing strategy for customer acquisition, retention, expansion and partner marketing
- Generates and accelerates a qualified pipeline through the planning and execution of campaigns and marketing initiatives that support new sales activities and customer expansion
- Acts as a bridge between customer solution teams, regional sales teams, and the global marketing team
- Performs other duties and responsibilities as assigned
- Monitors and analyzes campaigns, Implements A/B testing, and provides insights and reporting
- Works closely with product, creative, and sales teams to align marketing strategies with product launches, promotional activities, and brand guidelines
- Leverages marketing technology platforms and tools (e.g., Google Analytics, HubSpot, Salesforce) for automation, reporting, and optimization
- Performs other duties as assigned
Qualifications
- Bachelor's degree or equivalent experience. Master's degree preferred
- Minimum of 15 years of experience leading demand generation on a national level
- Expertise in building integrated marketing campaigns for both enterprise and small-medium business markets
- Strong background in digital marketing and account-based marketing strategies for B2B and B2C
- Possess a mix of strategic, analytical, and hands-on execution skills, and have a proven track record of driving demand and managing a corporate marketing team
- Marketing technologies such as Salesforce, Asana, Bynder, and various marketing automation solutions
- Experience in Agile Marketing is highly desirable
- Travel - up to 10%
What's In It For You
At Wheels Up, you will help make the extraordinary possible. Our culture is rooted in a shared dedication to living our 5x5 Values - Safety, Trust, Accountability, Belonging and Innovation - the core of who we are and what we celebrate. At Wheels Up, our people are our success. Exploring a career at Wheels Up gives you a chance earn amazing compensation and benefits, helping you and your family have the type of balance you deserve in both your career, and life away from work:
- Competitive salary
- 401(k) with generous company contributions up to 6%
- Paid time off including vacation, holidays, paid personal time, maternity and parental leave
- Comprehensive health benefits including medical, dental, vision, short/long term disability and life benefits
- Family care assistance through fertility support, surrogacy and adoption assistance, lactation support and programs that help with loved ones in all stages
- Total Personal Well-being programs to support physical, emotional, social, and financial health, including access to an employee assistance program offering support for you and anyone in your household, free financial coaching, and extensive resources supporting mental health
- Career development programs to achieve your long-term career goals
Salary Range
The wage range for this position ($325,000 - $350,000 base salary) is determined on a variety of factors that are considered in making compensation decisions, such as differences in skill sets; experience and training; licensure and certifications; and other business and organizational needs. This wage range has not been adjusted for any applicable geographic differential associated with where the position may be filled. At Wheels Up, it is not typical for an individual to be hired at or near the top of the range for their role. Your placement within the wage range is primarily based on your qualifications and experience.
You may also be eligible to participate in a discretionary annual incentive program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
What You Will Bring
- An unwavering commitment to SAFETY
- The ability to build TRUST through transparency and communication
- A commitment to achieving results the right way and a willingness to take ACCOUNTABILITY when we do not
- The knowledge that there is power in bringing people with different points of view and life experiences together and a culture of BELONGING leads to unlimited and unrestricted collaboration
- A belief that INNOVATION is only possible in an environment where we make things simpler, strive for continuous improvement and understand that great thinking can come from anywhere in our organization
- A willingness to be curious, constantly asking questions to help promote creative thinking, problem solving and trouble shooting
- A desire to collaborate and be part of a diverse team and when necessary, lean into and manage conflict effectively
- A high level of integrity in everything you do
- A strong commitment to service and a meticulous attention to detail
- A level of professionalism unmatched in the aviation industry
Commitment to Equal Opportunity Employment
Wheels Up is an Equal Opportunity and Affirmative Action Employer committed to building a diverse, equitable and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other protected category.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing us at hr@wheelsup.com. In order to quickly respond to your request, please use the words "Accommodation Request" as the subject line of your email or as the title.
