Job Details
Job Location: Acadia - Atlanta, GA
Remote Type: Fully Remote
Position Type: Full Time
Job Category: Paid Media
About Acadia.io
2022 Best Places to Work, The Atlanta Business Chronicle. Small Ad Agency of the Year – AdAge. Acadia is a modern media and growth agency with a bottom's-up, audience-based approach to media that is very accountable and addressable.
Our Core Values
- Can-Do - We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find solutions and take ownership.
- Curiosity - We show genuine interest. We are the first to ask why, the first to research, and the first to understand.
- Candor - We are honest and transparent in all our actions.
- Community - We will make lives better for those people, clients, and other deserving causes that we care deeply about.
About The Job
Acadia is looking for a highly analytical thinker and flexible team player with an understanding of search engine and social media marketing to join their paid media team.
Job Description
The Paid Media Analyst is responsible for implementing pay-per-click advertising campaigns for Acadia's diverse clientele across social media and search engine platforms.
Responsibilities
- Daily management of paid media accounts on platforms including Google Adwords, Bing, Facebook, Amazon, and other platforms for a variety of clients
- Conduct keyword, audience demographic, and competitor research
- Create new ad campaigns, ad groups, and accounts
- Provide creative ad copy and display ad templates
- Manage display network placements on Google AdWords
- Manage and perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics
- Monitor and evaluate ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals
- Generate weekly and monthly reports on key performance indicators (KPIs), conversions, revenue tracking, and other paid search initiatives
- Articulate paid media strategy both verbally and through written communication to the PPC team manager and account management team
- Keep pace with search engine marketing and paid media advertising trends and developments
Qualifications
Minimum Qualifications
- BA/BS degree
- Someone who shares our core values
Preferred Qualifications
- 1-2 years of experience in paid media advertising
- Experience working in an agency environment
What We Offer - The Perks
- A work environment that enthusiastically encourages creativity, risk-taking and growth
- Paid holidays
- Paid vacation and sick time (increases with length of service)
- Closed Christmas Eve through New Year's Day
- Competitive health benefits (medical, dental, and vision insurance) as well as 401(k) plan
- Education reimbursements
- Opportunities for growth that will fast-track the right candidate to Head of Finance and beyond
- Flexible working hours
- Monthly technology stipend
- $50 monthly wellness reimbursement
Equal Opportunity Statement
Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We value the diversity of our colleagues, our clients, and the third parties with whom we work.
