Paid Search Manager

Frontdoor, Inc. • Full-time • Remote (United States) • $73.60k - $110.40k / year • 1w ago

Overview

Frontdoor is reimagining how homeowners maintain and repair their most valuable asset – their home. As the parent company of two leading brands, we bring over 50 years of experience in providing our members with comprehensive options to protect their homes from costly and unexpected breakdowns through our extensive network of pre-qualified professional contractors. American Home Shield, the category leader in home service plans with approximately two million members, gives homeowners budget protection and convenience, covering up to 23 essential home systems and appliances. Frontdoor is a cutting edge, one-stop app for home repair and maintenance. Enabled by our Streem technology, the app empowers homeowners by connecting them in real time through video chat with pre-qualified experts to diagnose and solve their problems. The Frontdoor app also offers homeowners a range of other benefits including DIY tips, discounts and more. For more information about American Home Shield and Frontdoor, please visit frontdoorhome.com.

Responsibilities

Frontdoor, Inc. is seeking a Paid Search Manager to join the Performance Marketing team and scale the paid search programs. This role will focus on paid search strategy, optimization and overall management of our paid search campaigns across both brands. This is a hands-on role, and the ideal candidate has strong analytical skills, attention to detail and enjoys a fast-paced environment. This role reports to the Director of Digital Marketing.

Key Responsibilities

Ideate, plan, execute and optimize paid search campaigns on Google Ads, Microsoft Advertising and Apple Search
Monitor and maintain campaign budgets, pacing, and bid adjustments to meet business objectives
Optimize keyword portfolio through testing, bid management and search query analyses
Develop & implement testing ideas and growth strategies
Monitor and manage performance and competitive landscape
Analyze and report core KPIs
Implement and ensure all tracking and pixels are working as expected
Ensure alignment with brand standards and legal compliance

Qualifications

Minimum Education, Licensure and Professional Certification requirements: High school diploma or equivalent required, Bachelor's degree preferred

Minimum Experience required: 5+ years of paid search experience managing large scale campaigns & budgets

Required Skills

Proficient in Google Ads and Microsoft Advertising UI & Editor
Strong organization and attention to detail
Strong verbal and written communication skills
Proficient in Excel; strong analytical background including data manipulation, pivot tables, VLOOKUP
Track record of strong execution in a results-oriented capacity
Ability to multi-task and effectively prioritize based on opportunity
Ability to perform at high levels in a fast-paced ever-changing work environment
Ability to anticipate work needs and follow through with minimal direction
Possess exceptional communication skills with a strong ability to listen, communicate professionally in both written and verbal manner

Compensation and Benefits

This role pays between $73,600 to $110,400 and your actual base pay will depend on your skills, qualifications, responsibilities, experience, and location.

At Frontdoor certain roles are eligible for additional rewards and incentives. Speak directly to your recruiter to learn more.

Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.