About Intoxalock
At Intoxalock a member of the Mindr family of brands, we are dedicated to being a force for good. That's why we provide substance use safety, detection and monitoring products and services that help people live responsibly and keep communities safe.
Always aware. Always Guiding. Never Restricting or judging.
Mindr and our family of brands have helped millions of individuals to live and drive responsibly. Intoxalock, a subsidiary of Mindr, is the country's largest ignition interlock provider (IIDs) in the United States and the only company working to assist individuals in successfully navigating the often-daunting DUI process. For more than 30 years, Intoxalock has helped millions of people get back on the road safely after a DUI, prevent impaired driving, and save lives.
We are proud to have pioneered alcohol-specific fuel cell technology that sets the industry standard. We provide products and services to consumers and program monitoring authorities to effectively deter impaired driving and support individuals as they navigate the license restoration process. We assist customers who are required to install an IID to regain their driving privileges after a DUI incident. We are headquartered in Iowa, operate in 48 US states, and have over 5,000 installation locations across the country, allowing us a strategic advantage in the marketplace, where our customers can find a convenient location within minutes from where they live or work.
We hire people who we expect will produce exceptional results, inspire positive change within the company and deliver amazing service to our clients, which includes consumers, attorneys, state associations and more. We are a workplace you can be proud of. We've been named a Top Workplace several years running and again in 2024 for national employers. Our products stopped an average of 26,000 intoxicated start-ups each month and 29 million in the last decade.
Job Overview
We are hiring a Paid Media Manager-Remote. As a Paid Media Manager, you will play an essential role in helping craft the strategy, activation + execution, and analysis of paid media campaigns across digital channels, including search, display, social, and video. Reporting to the Senior Director of Paid Media, this position offers an excellent opportunity for individuals with either a bachelor's degree or a minimum of 5 years of relevant paid digital media experience to further their career in digital marketing.
Duties And Responsibilities
- Campaign Execution & Optimization: Lead the implementation of paid search, display, social, and video campaigns, working closely with the team. Participate in conducting research for keywords, ad copy, and target audiences to contribute to campaign success.
- Budget Monitoring: Monitor the budget allocation for paid media campaigns, ensuring alignment with ROI and business goals.
- Performance Analysis: Analyze marketing performance data to evaluate campaign effectiveness and identify areas for improvement. Contribute to the preparation of marketing performance reports, including lead metrics (CPL, LTV) and insights.
- Account Structure and Optimization: Collaborate with team members to provide input and execution on account structure, keywords, audience targeting, and budget optimization efforts.
- Conversion Optimization: Participate in the planning and execution of A/B tests to enhance lead conversions, ROI, and overall campaign performance. Collaborate with other teams to optimize landing pages for SEM campaigns.
- Market Research: Conduct research on competitors and industry trends to identify opportunities for campaign enhancements.
- Marketing Support: Assist in implementing marketing strategies and projects under the guidance of senior team members.
- Data Presentation: Work cross-functionally with the Analytics team to present data findings in a clear and concise manner.
Job Requirements
- A Bachelor's degree in Business Administration, Marketing, Advertising and/or a related field or a minimum of 5 years relevant experience in digital marketing or paid media.
- Advanced understanding of digital marketing concepts and principles.
- Strong analytical skills with the ability to work with marketing performance data.
- Excellent communication skills, both written and verbal.
- Eagerness to learn and stay up to date with the latest trends in digital marketing.
- Ability to work collaboratively in a team environment.
- Ability to meet deadlines under pressure.
- Familiarity with Google Ads, Microsoft Ads, Meta Ads, Google Tag Manager, DSPs, LinkedIn Ads, TikTok, YouTube and other digital marketing platforms.
- Ad operations/tagging is a plus.
- Experience managing in-house and managing an agency is a plus.
Why Work for Us
Check out this list of a few of the many good reasons why we are a Top Workplace:
- Salary range is $89,125-$115,000 depending on experience + potential 10% annual bonus incentive + 401(k) + benefits.
- We are the nation's largest interlock provider, and our Mission is to help people live and drive responsibly.
- Mindr won the 2023 Top Workplace Award locally and nationally–and 2024 Best Place for Working Parents Award
- Growth Oriented- 7 years of over 10%+ growth annually. Doubled in employee size over the past 2-3 years.
- A comprehensive and highly competitive benefits package, including:
- Health Insurance, Dental Insurance and Vision Insurance
- 401(k)
- Paid Holidays
- Paid Time Off
- Ongoing Professional Training online via Litmos
- And more
Equal Opportunity Employer
It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants based on individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.
