Job Overview
Job Title: Paid Media Channel Specialist | Job Type: Full-Time | Location: United States, Remote, M-F | Compensation: $67,470 to $92,820 Annually + Benefits
About Digital Marketing Recruiters
Digital Marketing Recruiters has been in the digital marketing and recruitment space for over 25 years. We work with highly skilled marketing, digital marketing, and sales professionals and match them with our clients from diverse industries across the United States.
Client Mission
- Accelerate growth for innovative businesses through revenue-first marketing strategies
- Push businesses, individuals, and entrepreneurs to grow faster
- Lead in their industry
- Measure success based on driving revenue and increasing profitability
Client Vision
- Legacy and Impact: 1,000 Revenue Barriers Surpassed
- Culture and Team: 1,000 PPF Goals Achieved
- Financial Outcome: $35MM in Revenue at 20% EBITDA
Client Values
- Proactive: Create change rather than reacting to it
- Disciplined: Stay committed to tasks and goals
- Candid: Communicate directly and transparently
- Empathetic: Understand and share others' feelings
- Accountable: Take responsibility for outcomes
- Results-Oriented: Prioritize efforts that lead to measurable outcomes
Role Description
The Paid Media Channel Specialist is responsible for executing paid media strategies for individual clients. They actively engage in ad platforms daily to drive performance results, support account managers, and prioritize critical tasks through automation and team delegation.
Ideal Candidate Profile
- Several years of paid media and paid search campaign experience
- Ultra competitive and results-driven
- Intimate platform understanding
- Skilled in leveraging business acumen for AI-driven conversions
- Expertise in B2C professional services lead generation
- Strong project management skills
- Passionate about growing people and businesses
Performance Objectives
- Own strategic decisions in paid media
- Execute agency's client industry playbook
- Follow company First Principles methodology
- Analyze performance data for reporting
- Manage weekly sprint planning
- Ideate performance improvement experiments
- Collaborate with design partners on ad creative
- Manage media mix and budget allocation
- Ensure conversion tracking quality
- Document client-specific tasks
- Attend client meetings as subject matter experts
- Audit accounts for opportunities
- Contribute to documentation improvements
Key Capabilities
- Ad Spend Management: Over $100,000 monthly across multiple brands
- Strategic Development: Multi-platform advertising strategies
- Digital Acquisition Expertise
- Roadmap Planning: Six-month strategic alignment
- Performance Tracking: KPI management
- Forecasting and Budgeting
- Conversion Tracking
- Paid Search Proficiency: Google Ads, Microsoft Ads
- Paid Social Skills: Meta, LinkedIn, TikTok Ads
- Programmatic Platform Knowledge
Requirements
- 4-year college degree or equivalent experience
- Professional services organization experience
- 3+ years digital marketing experience
- 2+ years specialized paid media experience
- Lead generation company experience preferred
Physical Requirements
- Prolonged desk work
- Up to 10% travel possible
Benefits
- Open Paid Time Off (PTO)
- 401(k) with 4% Company Matching
- Health, Dental, and Vision Insurance
- Performance Bonus Plan