Performance Marketing Manager

LegalZoom • Full-time • Austin, Texas, United States • $84.40k - $109.40k / year • 2w ago

About LegalZoom

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world.

Where we work

In an effort to foster a better work-life balance, LegalZoom is committed to a remote-first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more.

This position is 100% remote and is not required to come into the office.

Overview

The Performance Marketing Manager will be responsible for planning and executing Programmatic media campaigns across multiple platforms (e.g. Google Ads, Trade Desk, etc). As an individual contributor, you will be responsible for developing and implementing media strategy, creative briefs, and a testing calendar using data-based insights that drive qualified traffic, leads, conversions, and revenue. You will also own aspects of your campaigns and serve as a subject matter expert for Programmatic.

You will

Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc) platforms (e.g. Google Ads, Trade Desk, etc) with accountability for CAC & ROI goals
Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results
Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations
Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights
Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing's overall impact on customer growth
Drive initiatives with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams) to ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement, etc)
Proactively communicate with stakeholders and drive projects forward to meet deadlines
Stay up to date with industry trends and best practices across all marketing channels

You have

4+ years of experience in Programmatic Performance Marketing
Bachelor's Degree preferred but not required
Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required; hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn)
Excellent analytical and problem-solving skills (advanced Excel capabilities required)
Strong grasp of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, platform nuances)
Critical to success: bias for action, ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills
Subject matter expertise; strong understanding of media and advertising landscape
Understanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions preferred
Experience with Data privacy policies with a deep understanding of MarTech solutions that enable proper compliance a plus

Compensation and Benefits

LegalZoom is a remote-first company and the national range for this role is $84,400 to $109,400. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance

Wellness Benefits

Fertility
Mental Health
One Medical
Fringe lifestyle benefits up to $250

About LegalZoom

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.