About Realtor.com®
At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
Job Overview
Are you a Paid Media expert? Are you looking to play a pivotal role in expanding our app audience and revenue? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Paid Media Manager, App and continue to Love Your Career at Realtor.com®,
What You'll Do
- Optimization of Core Ad Platforms: Enhance and scale Apple Search Ads, Google App Campaigns, and Meta bidding strategies through close collaboration with data science and product marketing teams, driving measurable performance improvements.
- Channel Strategy & Expansion: Drive app growth by identifying and activating new performance channels, ensuring we reach the right audiences at optimal times.
- Innovation & Impact: Propel app acquisition and engagement through strategic, data-led experimentation that fosters continuous innovation and tangible business results.
- Collaborative Leadership: Lead cross-functional meetings with highly technical partners, connecting the dots to inspire collaboration and unify efforts; building trust and alignment to push strategic marketing priorities forward.
- Transformative Marketing Strategy: Create innovative, full-funnel strategies that redefine app marketing. Champion High-Value Actions (HVAs) to optimize the marketing funnel, partnering closely with CRM and data science to drive sustained user engagement and maximize lifetime value.
- Data-Driven Insights: Conduct quick, in-depth data analyses, translating key insights into clear, actionable recommendations for leadership and less technical stakeholders.
- Collaborative Growth Strategies: Partner with creative teams to design and implement growth-driven marketing strategies that maximize revenue-generating downloads and app installs.
- Process Optimization: Build and refine processes to streamline efficiencies, ensuring that we operate at peak performance across all campaigns.
What You'll Bring
- Proven Expertise: 6-8 years managing and optimizing paid media channels with demonstrable success in impacting business outcomes. App marketing experience is a strong advantage.
- Advanced Analytical Acumen: Exceptional skills in analyzing data to extract meaningful insights that drive impactful decision-making. Expertise in key app and performance media metrics (CPI, CPC, CPM, ROAS) is essential.
- Problem Solving & Future Focus: Forward-thinking and solution-oriented, bringing a proactive approach to addressing challenges and seizing opportunities.
- Cross-Functional Journey Building: Proven experience in developing seamless consumer journeys by working collaboratively with CRM, product, and data science & analytics teams, ensuring a cohesive, data-driven approach to optimizing user engagement and retention.
- Executive Communication: Skilled at presenting and selling ideas to senior leadership, with experience leading business reviews and presenting annual strategic plans to drive alignment and support.
- Technical & Analytical Toolset: Experience with advertising platforms (Google Ads, Apple Search Ads, Facebook Ad Manager, Mobile DSPs, Appsflyer or other MMP), and analytics (Adobe Analytics, Google Analytics) required. Proficiency in Excel, including pivot tables and complex formulas, and SQL knowledge a plus.
- Education: BA/BS in marketing, business, economics, or related field
Role Opportunity
This role offers the opportunity to make a substantial impact on our app's growth trajectory while developing and honing your skills in a collaborative, high-growth environment. Join us to lead innovative strategies that will shape the future of our app's success!
Company Culture
Do the best work of your life at Realtor.com®
Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Equal Opportunity
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
